The Chronicle of Philanthropy’s report on the eNonprofit Benchmarks Study states that emails that
“asked supporters to sign an online petition, send a message to a legislator or other decision maker, or take some other action generated responses from, on average, 10% of recipients.
“By comparison, fund-raising appeals sent by e-mail prompted an online donation from only 0.3% of recipients, on average.”
So an obvious question is: what call to action can you send your email list?
About Marc A. PitmanMarc A. Pitman is the author of "Ask Without Fear!" and founder of FundraisingCoach.com and the weekly email service “Fundraising Kick.” Marc's expertise and enthusiasm engages audiences around the world and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing at Thomas College. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family!
Follow him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
