Wow. Strong message, isn’t it?
As a rule, I tend to favor boldness. But I’m not sure what the point of this message is. Is it to guilt people into giving to kids too? Is it a sophisticated (and costly) way to throw a tantrum and say, “It’s not fairt!”?
Evidently animal charities in Scotland get almost two times as much donated to them as disability charities do. But couldn’t that just be because the animal charities ask more effectively? Or know their donors better?
I’m afraid this sounds a lot like entitlement to me.
What do you think? Bold and innovative? Or belly aching and moaning? Feel free to jot a comment in the comments section.
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Thanks to a heads up from Philanthopy.com and the BBC.
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3 responses so far ↓
1 Where You Start Matters! at The Extreme Fundraising Blog // Jan 15, 2007 at 4:00 pm
[...] Reading Andy Goodman’s “Why Bad Presentations Happen to Good Causes” reminded me of my post on the Scottish nonprofit Engage’s national ad campaign. [...]
2 Jeff Brooks // Jan 20, 2007 at 10:25 pm
Lame. They really aren’t clear about their audience or what the motivation they’re trying to evoke. It’s pointlessly edgy.
3 Marc A. Pitman // Jan 20, 2007 at 11:47 pm
Too bad too…national advertising campaigns cost a ton!
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