I almost succumbed to the “If I Mail It, They Will Give” fundraising faux pas!
We sent about 100 letters to donors telling them about an incredible matching opportunity we have. A donor is matching every new endowed fund with $2500.
So far, we have secured 11 of the 48 available matches. That is an incredible direct mail response rate. But we want to secure more!
The letter specifically promised that the recipient would get a phone call. And some have.
But this a.m., rather than just hitting the phone, I was entertaining writing a great letter to follow up the first letter. I’d drafted the letter in my head and was starting to work on the mailing list.
And then it hit me, I was falling for a big fundraising mistake.
I owe it to everyone to at least try to contact them by phone. That will be far more effective than simply sending another letter.
Phew. That was a near miss!
I’ll make the calls today. Tomorrow I may send a letter.