Elizabeth Schwinn over at Philanthropy.com has a great post about direct mail fundraising.
Studies are showing that boomers are responding at about the same rate as their parents.
Apparently, boomers haven’t gotten the news that direct mail isn’t working. 
You can read the post, with a link to the study, at:
http://philanthropy.com/news/prospecting/4987/direct-mail-not-a-dying-fund-raising-method
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