Holly Hall at the Chronicle’s Prospecting Blog reported on comments from the Association for Healthcare Philanthropy’s CEO, Bill McGinley.
The healthcare system is incredibly complex. And hospitals haven’t done a great job telling their story and how they contribute to their local communities.
One of Bill’s recommendations is that hospitals hire more fundraisers. Very sensible! As I wrote about in the article on recession-proof fundraising, cutting funding to fundraising can be a self-fulfilling prophesy of doom.
You can read the Prospecting post at:
http://philanthropy.com/news/prospecting/5018/hospitals-face-growing-list-of-fund-raising-challenges
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