Comments on: Fundraising Secret #22: Use a Z-Fold http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/ Fundraising seminars & training from The Fundraising Coach, Marc A. Pitman Thu, 02 Feb 2012 20:26:11 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marc A. Pitman http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/comment-page-1/#comment-13923 Marc A. Pitman Tue, 23 Sep 2008 13:52:32 +0000 http://fundraisingcoach.com/?p=421#comment-13923 Thanks Mary! I thought it was common sense too! I'm glad to know it was "common knowledge" at some point in the past. Thanks Mary!

I thought it was common sense too! I’m glad to know it was “common knowledge” at some point in the past.

]]> By: Mary N Triplett http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/comment-page-1/#comment-13922 Mary N Triplett Tue, 23 Sep 2008 11:26:09 +0000 http://fundraisingcoach.com/?p=421#comment-13922 Marc, Maybe I'm old fashioned but I remember being taught this when I was a child (over 40 years ago) and I was taught it because of 1) my Dad's business and 2) school fundraisers. However, for the "new kids on the block' its a good leason and for us "old kids" its a good reminder. Marc,
Maybe I’m old fashioned but I remember being taught this when I was a child (over 40 years ago) and I was taught it because of 1) my Dad’s business and 2) school fundraisers. However, for the “new kids on the block’ its a good leason and for us “old kids” its a good reminder.

]]> By: Marc A. Pitman http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/comment-page-1/#comment-13864 Marc A. Pitman Tue, 19 Aug 2008 13:26:42 +0000 http://fundraisingcoach.com/?p=421#comment-13864 Great comment, Danielle! Not sure where I learned it but maybe it was resumes! (Although I think it was a former boss who had a good eye for detail!) Great comment, Danielle!

Not sure where I learned it but maybe it was resumes! (Although I think it was a former boss who had a good eye for detail!)

]]> By: Danielle Hamilton http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/comment-page-1/#comment-13863 Danielle Hamilton Tue, 19 Aug 2008 03:06:57 +0000 http://fundraisingcoach.com/?p=421#comment-13863 This is a popular technique used in business resumes to stand out from the crowd and keep the applicant's name on the top. The same is true for a nonprofit! We want to keep our names at the top of the page, and quickly draw people into our opening comments... not catch their eye 1/2 way on the back of the page. Also like Sandra's use of the white space for a relevant quote. This is a popular place to include an action photo showcasing your 'need' or your ongoing work. This is a popular technique used in business resumes to stand out from the crowd and keep the applicant’s name on the top. The same is true for a nonprofit! We want to keep our names at the top of the page, and quickly draw people into our opening comments… not catch their eye 1/2 way on the back of the page.
Also like Sandra’s use of the white space for a relevant quote. This is a popular place to include an action photo showcasing your ‘need’ or your ongoing work.

]]> By: Marc A. Pitman http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/comment-page-1/#comment-13819 Marc A. Pitman Wed, 30 Jul 2008 17:57:07 +0000 http://fundraisingcoach.com/?p=421#comment-13819 Thanks Erin! Thanks Erin!

]]> By: Erin http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/comment-page-1/#comment-13818 Erin Wed, 30 Jul 2008 14:54:22 +0000 http://fundraisingcoach.com/?p=421#comment-13818 Great tip, Marc. We often post about how to write letters, and tips for better content, but I have to say, I've never thought about folding as having a big impact. Yet it makes so much sense! Great tip, Marc. We often post about how to write letters, and tips for better content, but I have to say, I’ve never thought about folding as having a big impact. Yet it makes so much sense!

]]> By: Marc A. Pitman http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/comment-page-1/#comment-13813 Marc A. Pitman Sat, 26 Jul 2008 20:09:31 +0000 http://fundraisingcoach.com/?p=421#comment-13813 GREAT! Idea! What a terrific way to draw people in to the letter! GREAT! Idea!

What a terrific way to draw people in to the letter!

]]> By: Sandra Sims http://fundraisingcoach.com/2008/07/23/fundraising-secret-22-use-a-z-fold/comment-page-1/#comment-13809 Sandra Sims Sat, 26 Jul 2008 19:01:39 +0000 http://fundraisingcoach.com/?p=421#comment-13809 This is a great tip. I'm preparing a mail out now and am using the Z fold, with the fold right under the person's name. I also added a text box with a quote to the right side of the inside address. This makes use of the white space that is normally to the right of the address. It does relate to the actual content of the letter though so it's not just fluff. :) This is a great tip. I’m preparing a mail out now and am using the Z fold, with the fold right under the person’s name. I also added a text box with a quote to the right side of the inside address. This makes use of the white space that is normally to the right of the address. It does relate to the actual content of the letter though so it’s not just fluff. :)

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