Invasion of Privacy or Customer Service?

The Chronicle of Philanthropy's Prospecting blog has an interesting post about a new planned giving tool. Apparently, it's a CD that donors can play to see the benefits of making a planned gifts and a charity can customize it to be the "charity of choice" for the example.

But wait! There's more:

What worries some fund raisers, however, is that whenever potential donors view the disc on a computer connected to the Internet, the product can track whether and how long each donor watches the presentation. That information, and other details about their viewing habits, are automatically sent to the charity — all without the donor’s knowledge.

Yikes. Sounds dicey to me.

What do you think?

You can read the entire post, and the company's defence of their techniques, at the Chronicle of Philanthropy's Prospecting blog

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to


  1. Yikes is right...thats really scary.

What would you add?