Comments on: Alternative Nonprofit Marketing? http://fundraisingcoach.com/2008/10/17/alternative-nonprofit-marketing/ Fundraising seminars & training from The Fundraising Coach, Marc A. Pitman Fri, 11 May 2012 16:49:31 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Marc A. Pitman http://fundraisingcoach.com/2008/10/17/alternative-nonprofit-marketing/comment-page-1/#comment-13947 Marc A. Pitman Sat, 18 Oct 2008 00:15:12 +0000 http://fundraisingcoach.com/?p=468#comment-13947 I'd LOVE to see a picture of THAT! :) I’d LOVE to see a picture of THAT! :)

]]> By: John Haydon http://fundraisingcoach.com/2008/10/17/alternative-nonprofit-marketing/comment-page-1/#comment-13946 John Haydon Fri, 17 Oct 2008 21:35:40 +0000 http://fundraisingcoach.com/?p=468#comment-13946 Marc, My favorite is the "sandwich" boards, which are still used where I live to promote the local school play or cheap beer. John Marc,

My favorite is the “sandwich” boards, which are still used where I live to promote the local school play or cheap beer.

John

]]> By: Marc A. Pitman http://fundraisingcoach.com/2008/10/17/alternative-nonprofit-marketing/comment-page-1/#comment-13945 Marc A. Pitman Fri, 17 Oct 2008 18:07:29 +0000 http://fundraisingcoach.com/?p=468#comment-13945 Great point! It's a crappy photo. These signs go with posters, postcards, website, TV images, and banners. So the image is more recongizable. (Others not associated with the event have told me.) I think the image of the conductor is really what ties them together. We've used it year after year. That said, I agree with your comments on the importance of having different designs! Great point!

It’s a crappy photo.

These signs go with posters, postcards, website, TV images, and banners. So the image is more recongizable. (Others not associated with the event have told me.)

I think the image of the conductor is really what ties them together. We’ve used it year after year.

That said, I agree with your comments on the importance of having different designs!

]]> By: Sandra Sims http://fundraisingcoach.com/2008/10/17/alternative-nonprofit-marketing/comment-page-1/#comment-13944 Sandra Sims Fri, 17 Oct 2008 16:31:26 +0000 http://fundraisingcoach.com/?p=468#comment-13944 First off, kudos to you for putting out all those signs in the rain! This is a great example of piggybacking on other publicity/advertising. If yours was the only sign it might not get as noticed. If there were dozens of signs then they might all get ignored. So there is a balance. That being said, looking at the photo, which ones really stand out visually? I see someone named Winslow wants to be mayor and Brent Hutchins is running for something or other. The fonts are large and the colors bold. If I hadn't known the middle one was the pops I would have had no idea what it was. Maybe there is a glare on the sign so in the photos it's not as clear. But I think you see the point. Yard signs and billboards have to be designed differently than flyers or brochures. First off, kudos to you for putting out all those signs in the rain! This is a great example of piggybacking on other publicity/advertising. If yours was the only sign it might not get as noticed. If there were dozens of signs then they might all get ignored. So there is a balance.

That being said, looking at the photo, which ones really stand out visually? I see someone named Winslow wants to be mayor and Brent Hutchins is running for something or other. The fonts are large and the colors bold. If I hadn’t known the middle one was the pops I would have had no idea what it was. Maybe there is a glare on the sign so in the photos it’s not as clear. But I think you see the point. Yard signs and billboards have to be designed differently than flyers or brochures.

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