Development and Social Media in a nutshell

In the last three weeks, I've given five talks about social media and fundraising to various groups of development officers.

Today I was asked to sum up one of the sessions. Summing up social media without slides is challenging but here was my attempt:

  • Social media is real
  • Social media is “social”—be prepared to dialogue
  • Social media is about people—completely fill out your profile and prepare to be personable
  • It takes time
  • It won’t replace traditional fundraising but it definitely enhances it
  • You need to get familiar with at least one of the social media sites—I recommend Twitter, Facebook, or LinkedIn

What bullet points would you add?

You can see the slides from those presentations on my piece of

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to


  1. Nice summary Marc. I would add "Use social media because you enjoy using it. Don't force anyone to do it."

    a woodland caribou living in Ottawa

  2. Great point!

What would you add?