Book Review: Guerrilla Market for Nonprofits

Guerrilla Marketing for NonprofitsI'm surprised by how many nonprofit professionals see "marketing" as a bad word, a practice that is somehow beneath them. If that's your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message.

This book is packed with useful ideas, detailed strategies, and helpful tips from experienced professionals. The authors discuss crafting your message, defining your "product," using traditional media, using new media like blogging...they even cover how to effectively use social media tools like Twitter and Facebook.

I'm thrilled that the authors also include great fundraising strategies in their coverage of marketing.

Guerrilla Marketing for Nonprofits clearly outlines ways to market your nonprofit and conduct effective fundraising initiatives. Best of all, you'll be able to to easily implement them with relatively little cost.

Here are the chapters in the book:

  1. What Nonprofits Need is Better Marketing
  2. Getting to Know Nonprofit Guerrilla Marketing
  3. The Guerrilla Marketer's Personality
  4. How to Turn Your Mission Statement into a Marketing Tool
  5. Guerrillas Focus on People
  6. Guerrillas Understand Their Marketplace
  7. Mini-, Maxi-, and E-Media Weapons
  8. Info-, Human-, and Non-Media Weapons
  9. Attributes and Attitudes of Your Organization
  10. Guerrilla Publicity
  11. Guerrilla Marketing on the Web
  12. Guerrilla Social Media
  13. Niche Marketing Guerrilla Style
  14. Meeting Needs While Changing Minds
  15. Expressing Your Organization's Unique Identity
  16. Cultivating Winning Relationships for Your Nonprofit
  17. Seven Golden Rules for Fundraising Success
  18. Seven Platinum Rules for Recruiting Volunteers
  19. Guerrilla Marketing Behavior Change
  20. Launching and Maintaining Your Marketing Attack

The parts of the last chapter are indicative of the whole book:

  • Write a Marketing Plan in Just Seven Sentences
  • The 17 Secrets to Maintaining Your Marketing Attack
  • How to Spy on Yourself and Improve Your Marketing

And that's just one of the chapters! The subtitle of this book is "250 tactics to promote, recruit, motivate, and raise more money". And I believe them.

Read it yourself or buy a copy to give to your favorite cause.

I know it's a book I'll keep returning to!

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to

What would you add?