I just finished The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause [amazon affiliate link]. I’ve had it for a few months now. I kept getting hung up with it because the book is so darned actionable.
Kivi knows her stuff.
One thing I love about her book is that she incorporates theory and praxis in a non-intimidating way. For example, she helps you figure out who you’re talking to. But she doesn’t stop demographics. She goes further, identifying things like where your audience might be in the decision making process and what they might value. Then, once you get the theory, she articulates how you could communicate a volunteering message to four people at different ages with four very different values. She puts it in practice.
And she does this throughout the book.
Whether you’re looking at mailings, printed communications, improving SEO, word-of-mouth, or social media, Kivi’s got suggestions for you and your nonprofit. The book has lots of helpful checklists, stories from the real world, and additional information on a companion website.
Worried about how much time a communications program, complete with social media, will take? Kivi gives you ways to plan out your time and get realistic about what you can do with the amount of time you can commit.
Want to get get yourself or your nonprofit positioned as an expert? Kivi gives you practical steps to take in working with reporters.
Wondering what should go into a style guide or press kit? Kivi tells you what you should include and why.
If you’re involved with a nonprofit, you are a nonprofit marketer. You need to do yourself a favor and get a copy of The Nonprofit Marketing Guide. And while you’re waiting for the book to arrive, check out Kivi’s Nonprofit Communications Blog.