There are so many great, free fundraising resources.
I’m just now catching up on Tom Ahern’s wonderful newsletter. Tom is an amazing wordsmith of fundraising prose. Every couple week’s, Tom sends out an email filled with anecdotes backed by statistics, reminding us of the way to best communicate with our donors.
Here’s a nugget:
“Our job as donor communicators, I am now convinced by experience and research, is to bring JOY to the donor’s door.
And if you do that, more of your donors will stay loyal. More joy = higher retention. Higher retention = significant increases in charitable revenue.
How do I know this lovely result will actually happen? Adrian Sargeant proved it so. Case closed.”
You can get his free email newsletter on his site at: