← →

So many great free fundraising resources – Tom Ahern

August 24, 2011 by 2 Comments

There are so many great, free fundraising resources.

I’m just now catching up on Tom Ahern’s wonderful newsletter. Tom is an amazing wordsmith of fundraising prose. Every couple week’s, Tom sends out an email filled with anecdotes backed by statistics, reminding us of the way to best communicate with our donors.

Here’s a nugget:

“Our job as donor communicators, I am now convinced by experience and research, is to bring JOY to the donor’s door.

And if you do that, more of your donors will stay loyal. More joy = higher retention. Higher retention = significant increases in charitable revenue.

How do I know this lovely result will actually happen? Adrian Sargeant proved it so. Case closed.”

You can get his free email newsletter on his site at:
http://www.aherncomm.com/ss_plugins/content/content.php?content.5050

Possibly related posts:

Go For No!Free seminar and win a free coaching session! Free Goal Setting Mastermind Call! New Zealand Resources Great reason to NOT fundraise with Facebook
Filed Under: 2. Engage, 3. Ask Tagged With: ,
About Marc A. Pitman

Marc A. Pitman is the author of "Ask Without Fear!" and founder of FundraisingCoach.com and the weekly email service “Fundraising Kick.” Marc's expertise and enthusiasm engages audiences around the world and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing at Thomas College. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family!

Follow him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.

Comments

  1. Michelle says:
    August 25, 2011 at 4:32 pm

    Thanks for the tip! I’ll let you know how it works out.

    Reply
  2. Pablo Rosales says:
    August 29, 2011 at 4:29 pm

    This is great! When you have an organization and you make your self clear and show where the money goes and who does it benefits. I think people are going to be loyal and keep helping your cause.

    Thanks for this great post.

    Reply

Speak Your Mind

*