Can Hug a Red Box Help Your Nonprofit Charity?

Yesterday, I got an email from Red Box asking me to take a picture of myself hugging a Red Box.

Hugging a huge DVD dispensing box.

Why haven't I done this with my nonprofit?!

This is a simple tactic of creating buzz. And it's really easy!

  • If you're Western Kentucky University, you could have a contest of alumni hugging red towels.
  • If you're the World Wildlife Fund, you could have a contest of people hugging pandas.
  • If you're charity:water, you could have a contest with people taking pictures of themselves holding glasses of clean drinking water.

These pictures would then go on the website and more people would see regular people like them loving your cause.

So simple.

Why don't you try to do it this week?

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