Labeled “The Donor Retention Project,” we’re interviewing a dozen experts to give very practical insider information, designed to put the pieces of the puzzle of donor retention together for small shops. Last week, I got to interview Adrian Sargeant for the project. He says that even a 10% increase in donor retention can have a 50% to 100% increase in donations over the lifetime of your donors.
Could that kind of increase help your fundraising?
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