Is there a Ron Newell in your donor pool?

Courtesy image of Ron Newell from Fosters Daily DemocratDid you hear the latest story about an unassuming millionaire?

According to Foster's Daily Democrat, Ron Newell was a quiet truck driver in Dover, NH. He liked kids and animals, especially dogs.

Last August, Mr. Newell passed away at the age of 78. Last week, two nonprofits were told that he'd left them $550,000 each. Neither the Dover Children's Home nor the Cocheco Valley Humane Society were aware that he was doing this. He was a small donor to the humane society and had adopted a couple pets. And the director of the Children's Home said, "I never knew this man..."

Remember: Ron Newell's are everywhere

I love stories like this. In fundraising, we can become so bamboozled by apparent wealth that we forget to create systems that treat everyone well. People like Mr. Newell help us have, what I call, a "forced integrity."

You see, wealth is about how much money you save, not how much you spend. And there are quiet millionaires all over. The article reports that even Mr. Newell's companion of 42 years didn't realize he was going to do this.

So in the new year, remember to make phone calls of thanks to smaller donors. And to have planned giving information available on your website.

But most importantly, have the integrity to be gracious to everyone, regardless of their apparent wealth.

More stories of unassuming millionaires

Ron Newell joins the ranks of unassuming millionaires like Helene Whitlock Alley, Robert and Adrienne Westerbeck, James Ebbert, Jean Preston, Albert Lexie, and Richard Walters who've made substantial gifts to charity. To read their stories,go to: http://fundraisingcoach.com/tag/forced-integrity/.

About Marc Pitman

Marc A. Pitman is the author of Ask Without Fear!, director of The Nonprofit Academy, and founder of FundraisingCoach.com. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family!

Follow him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.

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