The most important words of your email?

Writing the only part of the email your donors might see: the email subject line

Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout!

The email subject line.

Much like the importance of a postscript in fundraising letters, your email subject line can only be effective once you know exactly what you want your email to accomplish.

Fortunately, there's help. Before you send out your next email broadcast with the awful "There's still time to make your gift!" subject line, check out the email subject line tips in this infographic from the folks over at the Salesforce.

Considering your goals, your audience, and reviewing these questions can help your nonprofit's emails get acted on!

You can read more about these email subject line tips at:

About Marc A. Pitman

Marc A. Pitman is the CEO of The Concord Leadership Group, the author of Ask Without Fear! and director of The Nonprofit Academy. A coach to leaders around the world, Marc's expertise and enthusiasm engages audiences and has caught the attention of media organizations as diverse as Al Jazeera and Fox News. Marc’s experience also includes pastoring a Vineyard church, managing a gubernatorial campaign, and teaching internet marketing and fundraising at colleges and universities. He is the husband to his best friend and the father of three amazing kids. And if you drive by him on the road, he’ll be singing 80’s tunes loud enough to embarrass his family! You can connect with him on Google+, on Twitter @marcapitman, and like "Ask Without Fear!" on Facebook.
To get his free ebook on 21 ways to get board members engaged with fundraising, go to


  1. Have you considered another article with a list of examples of subject lines you feel are attention getting for a fundraising group?

What would you add?