Writing the only part of the email your donors might see: the email subject line

Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout!

The email subject line.

Much like the importance of a postscript in fundraising letters, your email subject line can only be effective once you know exactly what you want your email to accomplish.

Fortunately, there's help. Before you send out your next email broadcast with the awful "There's still time to make your gift!" subject line, check out the email subject line tips in this infographic from the folks over at the Salesforce.

Considering your goals, your audience, and reviewing these questions can help your nonprofit's emails get acted on!
how-to-write-the-most-important-50-characters-of-your-email

You can read more about these email subject line tips at: https://www.marketingcloud.com/email-subject-line-best-practices/

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