Why I don't like crowdfunding

Speaking at a conference recently, fundraisers kept peppering me with questions related to fundraising. Some of those in the audience balanced their entire annual budget on a crowdfunding campaign. That is plain crazy. Yes, crowdfunding has opened up philanthropy and investment to all of us. According to recent data, from 2014 to 2015 the estimates

The missing link in fundraising programs

Whether your fiscal year starts now or is only part of the way through, January is a good time to evaluate your fundraising progress. To help you're planning, here's an email I sent our Fundraising Kick subscribers yesterday. Good morning, Kickers! Listening to a conversation between Stephen R. Covey and his son Stephen M.R. Covey

3 Great Fundraising Webinars to Kick Off 2017!

These three trainings will get your 2017 fundraising and goal setting off to a great start! The 7 Habits of Highly Ineffective People & How to Beat Them (free) Join neuropsychologist Dr. Theo Tsaousides as he teaches us about the 7 blocks the brain puts in the way of accomplishing our goals. He's an expert

The most important words of your email?

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout! The email subject line. Much like the importance of a postscript in fundraising letters, your email

3 things to do now that #GivingTuesday is over

I've been glad to hear of my clients' #GivingTuesday success. Matching gifts and leveraging peer-to-peer approaches seem to be the most effective reasons for their success. But #GivingTuesday is over, now what? 3 Post #GivingTuesday Suggestions Start planning 2017's #GivingTuesday If you've determined #GivingTuesday should be part of your fundraising calendar, start planning 2017. (It'll

Educating donors is not fundraising

I've been hearing a well-meaning but fundraising killing myth while talking to many groups and training many boards over the last few months. It boils down to: "We need to do more education. If people really knew what we did, they would give money and our funding crisis would be over." Or more generally: "If

Only 6 Nonprofit Storytelling Conference tickets left - #npstoryconf

Only 6 more tickets left to the conference helping attendees double and triple their fundraising and marketing results!