August 2004


Spatial Relations Theory and Spatial Relations Visualization (which we’ll look at next time) are closely related. Together, they measure two sides of the same coin: a person’s preference to mentally deal with the “real world” of objects and systems or a person’s ability to deal instead with the realm of relationships and intangibles. People high in both are often dealing with the world in a hands-on capacity like engineers, doctors, and physicists. People low in both are much more comfortable dealing with the world of relationships, laws, and other abstractions. They are often counselors, managers, and accountants.

****HIGH SPATIAL RELATIONS THEORY****
CHARACTERISTICS
People high in spatial relations theory find it very easy to mentally imagine and manipulate multi-dimensional spaces and objects. They have the ability to both conceptualize and design equipment and machines and to conceptualize complex organizational structures like government, businesses, or families. With an almost innate sense, they seem to just “get” how things work—even things like gravity.

One of my friends is pretty high in spatial relations theory. Whenever he walks into a room, he’s instantly figures out the electrical wiring inside the walls. He doesn’t have to work at it; he just “gets” it.

CHALLENGES
Even though people high in spatial relations theory can visualize how things work, they aren’t necessarily able to make those systems or machines. That ability is linked with the other side of the coin, spatial relations visualization. Also, since they are so adept at “systems thinking,” they can often have a hard time remembering to take care of practical things.

****LOW SPATIAL RELATIONS THEORY****
CHARACTERISTICS
People low in spatial relations theory aren’t particularly interested in abstract things like higher math, physics, or cosmology. They aren’t interested in how electricity works or where the wires run in a room—they just want the computer to turn on when they push the power button. People lower in spatial relations theory are much more interested in people and staying in direct contact with people. They think much more practically than the more hypothetically minded people higher in this ability.

CHALLENGES
People low spatial relations theory can have a very hard time visualizing or understanding models of systems like organizational charts. They can still change these systems or improve them but they don’t naturally “get” all the interacting relationships.

****IMPLICATIONS FOR FUNDRAISING****
One of the first times I became aware of this ability and its application to fundraising occurred when our staff was trying to schedule mailings for the coming year. More and more things were needing to be communicated to our constituents. It seemed everyone in the room had a knee-jerk reaction that each new thing required its own mailing. We were coming up with far more mailings than our small office could handle and then our constituents would tolerate. We felt more and more overwhelmed.

I remember getting really frustrated with the way the conversation was going. After a while, I just couldn’t hold it in. Almost irritably I asked, “Why don’t we just do this?” and proceeded to effectively blend the messages into our existing mailings. I didn’t know about this ability at the time. I just knew how frustrated I was that the others didn’t “get it.” Could I be the only person in the room to see how all the mailings interacted with each other?

It turns out, I was. That’s not a value judgment. Not being able to see the systems isn’t a good or bad thing. I can easily miss the practical—like remembering to have sufficient postage for our mailings.

Rather than getting frustrated that people were missing something I thought was so obvious, I learned to choose to see my perspective as a gift I could offer the team. And others will remind me to have the right postage!

I can also see implications for donor cultivation and stewardship involved with this ability. Some donors will be incredibly interested in organizational mission and vision and how the organization is structured to empower that mission. Others couldn’t give a rip. They want to know about the people involved and the practical things like where their money is going.

Last spring, Central Maine Community College asked me to put together an entire Fundraising Institute. So once a month for the next eight months, I’ll be giving a 3-hour seminar on various aspects of nonprofit fundraising.

The first seminar is “Fundraising 101” on September 21st from 8:30 a.m.-11:30 a.m. Raising money for nonprofits isn’t rocket science but it’s not all common sense either. This seminar shares some easy-to-apply principles based on decades of fundraising excellence. This is helpful both for people new to the field and for experienced pros.

Participants will learn:

  • the only 3 types of communication nonprofits need,
  • how many times to say “thank you” between solicitations,
  • the difference between annual funds, capital campaigns, and
  • endowments, and a simple model for your setting up a fundraising effort

I’m really excited about this Institute. Go to http://www.cmcc.edu/training/ to register.

Idea productivity is the third of the powerful driving abilities. Idea productivity measures the quantity of ideas a person has not the quality. It measures how many ideas a person has, not how creative a person is. I like to think of idea productivity as the flow of water coming out of a faucet: some people have a slow drip, some have a flow, and others have a torrent.

****HIGH IDEA PRODUCTIVITY****
CHARACTERISTICS
People high in idea productivity love environments that require them to constantly come up with new approaches to the task at hand. When faced with a problem, they find it very easy to come up with a wide variety of possible solutions. They gravitate to roles that involve persuasion and selling.

CHALLENGES
Remember the faucet analogy above? People high in idea productivity are the folks that have the water coming out like a torrent. Ideas are constantly slamming into the front of their brain. Good ideas and bad ideas. Since abilities aren’t things you can turn on or off, this can be a serious distraction.

These people usually get restless and bored easily. Since they have difficulty focusing for a long time on a single project, they often prefer to work on several projects at the same time. Where this may look chaotic to a person lower in idea productivity, it’s actually a great way for them to harness their ability and still get work done.

****LOW IDEA PRODUCTIVITY****
CHARACTERISTICS
People low in idea productivity have an amazing ability to focus on a task and see it through from start to finish. They don’t get distracted by other thoughts. They can focus even when working in complex environments.

CHALLENGES
People low in idea productivity need to give themselves time to come up with ideas. They may have trouble seeing new ways of doing things. They may even have trouble coming up with examples to illustrate points.

****IMPLICATIONS FOR FUNDRAISING****
Can you see all the ways idea productivity might affect our fundraising? Here are a few:

  • If you’re higher in idea productivity, you have a natural bent to sales. That’s great in this field. But people lower in idea productivity way get frustrated with the seeming “randomness” of people higher in idea productivity. So you should probably brainstorm the ideas of your solicitation and work with someone to help you separate out the good ones before you’re in front of the donor.
  • People lower in idea productivity aren’t naturally talented at coming up with examples on the fly. They will probably need to work hard, maybe even partner with someone higher in idea productivity, to come up with stories of ways the gifts of the donor is having impact.
  • When facilitating a focus group of donors, be sure to solicit ideas from people both high and low in idea productivity. Both types come up with wonderfully creative solutions. High idea productivity folks will be easy to discern since the will be stumbling over themselves to share their ideas.

****WHAT ABOUT YOU?****
How is this knowledge about idea productivity going to impact you? Perhaps a frustrated teacher labeled you ADD or ADHD when you were really high in idea productivity. The classroom isn’t a natural environment for people high in this ability. What was labeled as a “problem” may really be a blessing in disguise.

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