The Chronicle of Philanthropy’s report on the eNonprofit Benchmarks Study states that emails that
“asked supporters to sign an online petition, send a message to a legislator
or other decision maker, or take some other action generated responses
from, on average, 10% of recipients.
“By comparison, fund-raising appeals sent by e-mail prompted an online
donation from only 0.3% of recipients, on average.”
So an obvious question is: what call to action can you send your email list?
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