Emergency relief in the Philippines and fundraising for your nonprofit

Picture of Facebook-Philippine-Typhoon-Relief-RedCross

Congratulations to Facebook and the Red Cross for making it ridiculously easy to support those devastated by Typhoon Haiyan in the Philippines! Even if you don't have the connections or relationship to get this type of top billing on Facebook, there are loads of ways you and your nonprofit can support the relief efforts. Support [...]

Donor's don't need another best friend!

Image of a twitter chat tweet "Donor's are not looking for another best friend!"

About a week ago, I was able to do a Twitter chat on “loving your donors” and showing them appreciation. You can read a transcript here: http://storify.com/audiencedevspec/auddev-chat-2-14-noon-et-loving-your-donors Do you have to answer donors' questions? One of the interesting turns in the Twitter chat was around specific ways to best show appreciation for donors. I unexpectedly [...]

Get over it and ask!

Stop making excuses - get out and ask

[Warning: rant in progress] Stop it with the excuses. The timing is never perfect. There are always reasons to put off asking people to support your nonprofit. And that is a sure way to get your nonprofit bankrupt. If your nonprofit is doing important work, people will want to fund it. But they won't come [...]

3 Ways the Lance Armstrong Foundation can Survive

Can the Lance Armstrong Foundation survive?

Today's news is reporting Lance Armstrong's decision to not fight the doping charges. Many are saying he's basically admitting he's guilty. Herein lies one of the biggest challenges for nonprofits that are branded around a personality. Nonprofits with personality are wonderful to work with and find it easier to gain supporters. People can identify with [...]

Book Review: Guerrilla Market for Nonprofits

Guerrilla Marketing for Nonprofits

I'm surprised by how many nonprofit professionals see "marketing" as a bad word, a practice that is somehow beneath them. If that's your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message. This book is packed with useful ideas, detailed strategies, and [...]

Fundraising Secret #39: Learn to love objections

If you're going to ask people for money, you've got to learn to love objections. Or at least be comfortable with them! Working on a session for the APRA conference in Boston, I'm relearning how fun objections can be. Seriously, if there were no objections, we wouldn't be needed. It would be so clearly self-evident [...]

Fundraising Secret #14: Don't be hard on local businesses

I originally wanted to call this fundraising secret: Don't be a jerk—business people often don't have liquid assets. That seems to get the message across more bluntly. I'm amazed at how poorly we treat business owners. Especially sole-proprietors. We approach them in ways we wouldn't dream of approaching our other donors. With entitlement, bordering on [...]