I’m surprised by how many nonprofit professionals see “marketing” as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message. This book is packed with useful ideas, detailed strategies, and [...]
Entries Tagged as 'Objections'
Book Review: Guerrilla Market for Nonprofits
June 26th, 2010 · No Comments
Tags: 1. Research · 2. Engage · 3. Ask · 4. Love (Stewardship) · Book Review · Objections · Stories
Fundraising Secret #39: Learn to love objections
July 14th, 2009 · No Comments
If you’re going to ask people for money, you’ve got to learn to love objections. Or at least be comfortable with them! Working on a session for the APRA conference in Boston, I’m relearning how fun objections can be. Seriously, if there were no objections, we wouldn’t be needed. It would be so clearly self-evident [...]
Tags: 3. Ask · Fundraising Secrets · Objections
Fundraising Secret #14: Don’t be hard on local businesses
March 11th, 2008 · 1 Comment
I originally wanted to call this fundraising secret: Don’t be a jerk—business people often don’t have liquid assets. That seems to get the message across more bluntly. I’m amazed at how poorly we treat business owners. Especially sole-proprietors. We approach them in ways we wouldn’t dream of approaching our other donors. With entitlement, bordering on [...]
Tags: 3. Ask · Objections
Fundraising Secret #2: Brainstorm Objections
August 28th, 2007 · 1 Comment
Last time we looked at the #1 fundraising secret: ask! Asking will always be #1. The rest of these fundraising secrets are in no particular order. That being said, the second secret is: brainstorm objections up front. Nine times out of ten, when you ask for money the prospect won’t say “yes” or “no.” They’ll [...]
Tags: Fundraising Secrets · Objections
Before & After
March 13th, 2007 · No Comments
Today, I’m giving my Creating Donor Evangelists seminar at the annual conference of the New England Association of Healthcare Philanthropy. Part of that seminar involves posting the pictures of real people that are impacted by your mission. Your organization’s website and publications could always have a place with a powerful testimonial and a picture of [...]
Tags: Donor Evangelists · Objections
