I love it when people come out with practical, nuts-and-bolts books to help nonprofits. It’s even more fun when it’s with people I know! I recently had the opportunity to sit down with Sandy Rees and ask her about her new book Get Fully Funded. [affiliate link] The Fundraising Coach: Why did you feel compelled [...]

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Cause Marketing For Dummies by Joe Waters & Joanna MacDonald As a development director and long time major gifts guy, cause marketing has always seemed to dilute philanthropic giving. Moreover, it always seemed reserved for the “big boys” in cancer like the Jimmy Fund shorts that were played before the feature film at the theater [...]

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I took today as a reading day, and committed to reading the copy of Content Rules [amazon affiliate link]. What a great book! Share or Solve; Don’t Shill My favorite chapter is called “Share or Solve; Don’t Shill.” Ann Handley & CC Chapman talk about the importance of engaging with prospects and your community rather [...]

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I just finished The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause [amazon affiliate link]. I’ve had it for a few months now. I kept getting hung up with it because the book is so darned actionable. Kivi knows her stuff. One thing I love about her book is that [...]

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It’s hard to believe it’s been two years since my friend and colleague Hildy Gottlieb’s book The Pollyanna Principles was released. Her thoughts and ideas keep coming to mind, especially in my role as a board member for various nonprofits. Here are a sampling of what people are saying about the book two years later: [...]

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In earlier posts, I gave a brief overview a goal setting process I use. And I warned that nothing about it was original. Here are some of the books that have helped me over the years: Stephen Covey’s “The 7 Habits of Highly Effective People” [amazon affiliate link], Roger & Rebecca Merrill’s “First Things First” [...]

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I’m surprised by how many nonprofit professionals see “marketing” as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message. This book is packed with useful ideas, detailed strategies, and [...]

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I have a been enjoying a real treat: Hildy Gottlieb’s latest book The Pollyanna Principles. This is a pretty amazing book. But we’ve come to expect that from Hildy! In The Pollyanna Principles, Hildy moves beyond simply telling how to run a nonprofit. She questions the very assumptions that undergird our current economic reality. And [...]

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Reading through a recent issue of Contributions Magazine, I was delighted to stumble across a summary of a new book, Forces for Good: The Six Practices of High-Impact Nonprofits. The authors underwent an incredibly thorough research project to try and ferret out the things that made nonprofits excellent. It sounds a lot like the research [...]

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In the last few posts, we’ve been gleaning from Seth Godin’s latest book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick). If you’ve determined that you can be

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