I’m surprised by how many nonprofit professionals see “marketing” as a bad word, a practice that is somehow beneath them. If that’s your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message. This book is packed with useful ideas, detailed strategies, and [...]
Entries Tagged as 'Book Review'
Book Review: Guerrilla Market for Nonprofits
June 26th, 2010 · No Comments
Tags: 1. Research · 2. Engage · 3. Ask · 4. Love (Stewardship) · Book Review · Objections · Stories
Great New Book: The Pollyanna Principles
March 19th, 2009 · No Comments
I have a been enjoying a real treat: Hildy Gottlieb’s latest book The Pollyanna Principles. This is a pretty amazing book. But we’ve come to expect that from Hildy! In The Pollyanna Principles, Hildy moves beyond simply telling how to run a nonprofit. She questions the very assumptions that undergird our current economic reality. And [...]
Tags: Book Review
Pushing through the Dip
July 31st, 2007 · No Comments
In the last few posts, we’ve been gleaning from Seth Godin’s latest book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick). If you’ve determined that you can be
Tags: Book Review
More on Fundraising in the Dip
July 17th, 2007 · 1 Comment
In our last post, Fundraising in the Dip, we exlpored Seth Godin’s thoughts on “dips” and “cul-de-sacs” from his latest book, The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Today, let’s look at the 3 questions Seth recommends we ask before we quit. 1. Am I Panicking? “Quitting [...]
Tags: Book Review
Fundraising In the Dip
July 3rd, 2007 · 3 Comments
Many of us experienced the end of the fiscal year on June 30th. Before taking a well deserved vacation, this is a great time for catching our breath and re-assessing our position. Some of what I’m currently reading, Seth Godin’s new book, The Dip: A Little Book That Teaches You When to Quit (and When [...]
Tags: 1. Research · Book Review
