Last time, we looked at creating a year-end strategy for fundraising letters. But in today’s world, it’s wise to consider complementing these appeals with tools like Facebook and Twitter.
According to FundRaising Success Magazine:
Between 35 percent to 42 percent of online giving happens in November and December each year, and the average gift during the [...]
Entries Tagged as 'Donor Evangelists'
Using Twitter and Facebook in your year-end fundraising letter strategy
November 3rd, 2009 · 2 Comments
Tags: 3. Ask · Donor Evangelists · Fundraising Secrets
Development and Social Media in a nutshell
October 16th, 2009 · 2 Comments
In the last three weeks, I’ve given five talks about social media and fundraising to various groups of development officers.
Today I was asked to sum up one of the sessions. Summing up social media without slides is challenging but here was my attempt:
Social media is real
Social media is “social”—be prepared to dialogue
Social media is [...]
Tags: 2. Engage · 3. Ask · Donor Evangelists · Fundraising Secrets
Ostrich Mentality: Social Media and Storytelling
April 2nd, 2009 · 1 Comment
The latest edition of FundRaising Success Magazine has a terrific article by Bryan Schoell called Get Your Head Out of the Sand.
Here’s the begining:
People are talking about you online. Ignoring that fact won’t make it go away, so you’d best join in the conversation.
Yesterday, the mother of a sick child Googled the name [...]
Tags: 2. Engage · Donor Evangelists
Nonprofit hospitals still raise Sen. Grassley’s ire
September 16th, 2008 · No Comments
The Chronicle of Philanthropy is reporting that Sen. Grassley is continuing his push to increase regulations on nonprofit hospitals.
I work in one and didn’t think the regulation could get any tighter–especially for small community hospitals with a large reliance on Medicaid and Medicare!
His focus and intensity on this issue seems to me to be [...]
Tags: 2. Engage · 4. Love (Stewardship) · Donor Evangelists
Story telling tips
August 9th, 2008 · No Comments
Anyone that’s attended any of my fundraising seminars knows I’m a big fan of storytelling.
The NY Times offers a great article called 5 Tips for Telling Better Stories.
In short, they are:
Keep it simple
Openings and closings are very important
Be mindful of your story’s spine
Make sure not to alienate your audience
Tell the truth
It’s amazing how [...]
Tags: 2. Engage · Donor Evangelists · Stories
