Nonprofit Marketing Tips from 19 Experts

Nonprofit Marketing Tips

A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? I'm guest lecturing at Brandeis right now and would love [...]

4 Disney Lessons to Transform Your Donor Retention

Adventure Mickey for Donor Retention post

I'm just finishing up another family trip to Walt Disney World. Every time I'm here, I study the culture, habits, and design of the parks and resorts. I'm fascinated by their attention to detail, their ability to create brand new merchandising opportunities, and their ability to engage guests of all levels. I've written about lessons [...]

[Guest Post] 5 Principles to crowdfunding success - a case study

Renee Tougas on running a successful crowdfunding campaign on Kickstarter

Today it's my distinct pleasure to introduce you to Renee Tougas. I've known Renee and her husband Damien for more than a decade. They're not your typical fundraisers, so when their crowdfunded Kickstarter campaign for $16,000 raised over $19,000, I knew I wanted their story. As a fundraising coach, I'm not advocating nonprofits scrap their [...]

Yet another unassuming donor gives multi-million dollar gift

epochtimes-citystructresNYPLibrary

Today The Chronicle of Philanthropy reported about Lotta Fields. According to the New York Times, Ms. Fields was an avid reader and a regular donor to the New York Public Library. Her regular gifts were only described as "modest." But when she died, she left the library $6 million. $6 million! The NYT's quotes the [...]

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Gabriel Reynoso on Google+ Communities for Nonprofits

A few months after I wrote the book Google+ for Nonprofits, Google+ released a new feature called "Communities." In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters. As a Google+ user--whether personal profile or organization page--when you share with the [...]

Donor stewardship and Acres of Diamonds

Donor Stewardship to find diamonds

A couple weeks ago, I was working with my son on a school project. We are having him study 10 great speeches from USA history. In looking at top 10 and top 100 lists, I was thrilled to come across Russell Conwell's Acres of Diamonds. I'd read this dozens of times growing up. The gist [...]

Top 13 Readers Favorite Fundraising Coach Posts from 2013

Poolballs with 13 by _ustas on Flickr

Happy New Year! A record number of people came to FundraisingCoach.com for fundraising help in 2013. Here are the the top 2013 posts based on website traffic! They cover everything from social media tips, to strategies on year-end fundraising, to how board members can be effective askers. Top 13 Fundraising Posts Written in 2013 Content [...]