Your fundraising letters helped by zombies

Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your goal: getting donors to take action! While it's best to have

#FollowUpFriday and piling up fish?

I just sent this out to everyone getting weekly #FollowUpFriday email reminders: It's #FollowUpFriday!It's Follow Up Friday! Over on the page, D.C. Dreger quoted a John Grisham character calling today "fish Friday." D.C. says, "These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to

Is your mission statement trying too hard?

Can you recite your nonprofit's mission statement? Does it inspire and energize? Or is is more like a laundry list of tasks? If it sounds like tasks, it's hurting your fundraising. Your nonprofit's mission is vital. It's needed. It should inspire passion. When it does, it can transform your community. Giving your mission statement a

Fundraising like Linus: what security blanket are you clinging to?

Last week, I sent out a fundraising coaching email to Fundraising Kick subscribers asking them if they were fundraising like Linus. My grandfather loved Charles Schulz's Peanuts comics. Everytime we went to his house, we’d see lots of Peanuts characters: Charlie Brown, Snoopy, Lucy, Pigpen. And Linus. Do you remember Linus? I’d post a picture

Have you tried fundraising in a "vision vacuum"?

I've been a leadership guy a lot longer than I've been a fundraising coach. In fact, one of the things I love about nonprofit fundraising is that fundraising impacts all areas of leadership: mission, vision, values, staff recruitment and retention, communicating vision. Everything. Have you ever been in that situation? Have you ever had to

Is your community suffering from an attack of a charity ideology?

If you are paying attention to government actions and media reports, it is easy to see that nonprofit work is under consistent attack. Local and state governments are threatening to tax charities. Federal governments are testing new regulations that would never be considered on corporations. And media reports of charity scams or questionable spending leave

Relationship Fundraising in the 21st Century - An academic study by Rogare

We live in the best time to fundraise! No longer are we at the mercy of the latest anecdote. Now we have a growing body of solid research into how to best help donors to invest in what matters to them most! Take this as an example: for over a year, the folks at Rogare,