[Guest Post] Special events: Make them worth the effort

Image of Clover Frederick: A fundraiser and marketer on a mission www.CloverFrederick.com

From time-to-time, I get to introduce you to a rock star in my universe, a colleague I trust implicitly. Today I’m thrilled to introduce you to Clover Frederick, a fundraising and marketing expert from Lincoln, Nebraska. I love her idea of fundraising events being a “22-hour piñata”! You can follow her on twitter @cloverfrederick. Special [...]

Future fundraising trainings…near you?

Have Marc do fundraising training near you!

I love speaking to groups, helping people get excited about fundraising, and helping groups communicate more effectively. My team is looking at expanding the number of trainings I do. Every month we have people asking to attend a public session near them. If you’re interested in attending an event near you, let us know by [...]

6 tips to help board members work a room at a fundraising event

image by wonderferret on Flickr across a crowded room at the Kings Arms

Last night, I was asked for some tips to help my fellow board members with a fundraising dinner on Thursday. Fundraising events so often devolve into board members huddling together in tight groups of people they all ready know. But money is raised when board members act as ambassadors and hosts. Here’s what I wrote. [...]

2 more public speaking tips for the theatrically timid

speaking-handandmic

A couple days ago, I offered some tips on public speaking. 2 1/2 tips to be exact. Since then, I thought of 2 more: 3. Be able to give your talk without electricity There’s nothing more embarassing to watch than a presenter who’s completely lost without their PowerPoint slides. Stuff happens. Projectors go to sleep. [...]

2 1/2 Public Speaking Tips for the Theatrically Timid

speaking-handandmic

Let’s face it, fundraising involves speaking. Lots of it. We speak to individuals. We speak to groups. We speak to volunteers, donors, staff, peers, bosses, everyone. And some of the best exposure we can get for our cause is doing public speaking to larger groups like service organizations, or depending on your cause, even conferences. [...]

How to target your nonprofit ads in Facebook

An example of a targeted Facebook ad from NTEN

I was just checking in with Facebook, when an NTEN ad caught my eye. It wasn’t the image. (Not sure what that is.) But it was the “You’re already a fan of NTEN…” line. Let’s face it, most Facebook ads are as effective as community bulletin boards at the supermarket–very easy to ignore. But this [...]

How to make more money with your next silent auction

Sherry Truhlar Benefit Auctioneer

This week, I’m pleased to introduce Sherry Truhlar. Sherry is an auction expert so I’ve asked her to come and share with us how to make our nonprofit’s next silent auction better. Be sure to check out her free guide of auction items — listing the 100 best-selling items to sell in your benefit auction [...]