Are you using that all wrong?

Advice booth picture used for major gift fundraising blog, taken by laughlin on Flicker

Sometimes, we get so used to using something, we don't realize we're using it the wrong way. Here are three tools that nonprofits use all the time. And many use the wrong way. Common uses and a better way Donor Database Common use: Recording gifts and keeping addresses. If this is all you're using your [...]

Fundraising is farming, not Powerball

image for Fundraising is not Powerball

Nonprofits often mistake hiring professionals like fundraising coaches or consultants as buying the winning lottery ticket. No matter what they've been told, they think the professional will magically find them funding. Fortunately, that is actually great for nonprofits. Lottery winners typical have awful outcomes. They often live miserable lives. True fundraising is like farming Fundraising [...]

The secret behind year-end fundraising fall appeals

Maibox image from Indiana Public Media for The secrets to year-end fundraising success

Fall is upon us and that means year-end giving is right around the corner. If you haven’t written your year end appeals over the summer, then now is the time to get those done! As a broad generalization, I recommend sending a mailing: now (late Aug/early Sept) in mid-November in mid-December How to write fundraising [...]

[Guest Post] 3 Changes You Should Make To Your Nonprofit Blog Right Now

Steven Shattuck, Bloomerang

Today I get to introduce you to Steven Shattuck, Vice President of Marketing at Bloomerang, the exciting new donor relationship management software that makes it easy to focus on donor retention. I'be been getting to know him over the last few months an love his knowledge of technology and marketing. Better still, he's a great [...]

[Guest Post] 15 Fundraising Mistakes That Have Already Been Made for You

Tom Harrison, CEO of RussReid

I'm glad to introduce you to Tom Harrison, the CEO of Russ Reid. Tom and I are members of the FundRaising Success Editorial Advisory Board and were able to present at a recent conference in Philadelphia. He has an amazing mind for nonprofits and a good sense of humor, as can be seen in this [...]

5 Things Not to Do at Your Next Major Gift Solicitation

title="STOP by Forrest August, on Flickr

Even if you're working through the steps of the Ask Without Fear! system, asking for a major gift can be challenging. Here are 5 things you definitely want to avoid on your next major gift solicitation visit! 5 Things Not to Do When Asking for a Major Gift Be late Seriously, you've already scheduled your [...]

[Guest Post] The money making secret of effective donor newsletters

Tom Ahern on Effective Donor Newsletters

I'm a huge fan of Tom Ahern. The very first time I heard him speak, I learned tactics that transformed my fundraising writing and made it much more effective. He even convinced me donor newsletters could be actual fundraising tools! So when I saw this blog post in his email a while back, I asked [...]