Throw statistics out of your fundraising letters!

These are the words that matter to us as fundraisers

A couple weeks ago, I was grounded in Newark, NJ so I got to listen to some NJ radio. One ad for a nonprofit caught my attention and then quickly failed. I blogged about it at Does the phrase “tax deductible” kill donations? And I gave some suggestions on how the ad could’ve gotten me [...]

The Art of Fundraising – as a 140 second Icarus Presentation

a picture of Seth Godin & Marc at The Icarus Presentation at MIT

Wednesday, I had the opportunity to join over 375 people to hear Seth Godin speak at MIT. He was sharing ideas from his new books The Icarus Deception: How High Will You Fly? and V Is for Vulnerable: Life Outside the Comfort Zone. After he spoke, he invited six of us to give an “Icarus [...]

Lying to donors or good business sense?

Telemarketing and direct mail fundraising expenses

There have been some pretty high profile news stories of direct mail firms and telemarketers pocketing 75% to 85% of the money raised for a charity. The latest was reported yesterday on NPR reporting on a Bloomberg investigation of InfoCision’s work for charities like the American Cancer Society. 75% to 85%? That prompts the question: [...]

3 more contrarian tips for writing successful fundraising letters

Jeff Brook's book's subtitle is "Real-World Field-Tested Strategies for Raising More Money"

Yesterday, I sent my Fundraising Kick members 3 contrarian tips on writing successful fundraising letters. Here are three more tips that seem to go against what we’d expect. These tips come from an amazing new book by Jeff Brooks called The Fundraiser’s Guide to Irresistible Communications. I’ve been a fan of Jeff’s for almost ten [...]

6 funky ways to use your calendar

Example of a time blocking

While I miss my old school Franklin Planner, I love the convenience of my Google Calendar. Over the years, I’ve developed some unconventional uses for my calendar. Here are 6 of them. Non-family birthdays: I’ll start with the most banal first: birthdays. Whenever I learn of a birthday of a friend, client, or most anyone, [...]

3 Tips for Traveling Spouses

I’ve been doing a lot of travel lately. As a result, I’ve learned to savor the time at home. Here are some things to consider if your job has you traveling and you want to stay married. Take half days when you are home Travel isn’t the most productive time for work. I love being [...]

FREE webinar on Monday: Social Media Increases Fundraising

501 Mission Place logo - your nonprofit advisory council

I am thrilled to announce that Blackbaud’s Frank Barry will be joining the 501 Mission Place hosts for September’s webinar. The webinar is about recent research that shows Social Media Increases Fundraising. And to celebrate our 501 Mission Place relaunch, we’re opening this webinar up to everyone! On Monday, September 26 at 1 p.m. Eastern [...]