The right use of “we” in fundraising

This morning, I read a great post by Terry St. Marie called “The Critical First Step For Great Leadership: The Journey From ‘I’ to ‘We’.” His movement from ego-centricity to inclusiveness is something as critical in fundraising as it is in leadership. Normally “we” is a bad word in fundraising letters. I regularly help my […]

A surprising way to increase planned gifts

I love that we live in a time of actual research of fundraising. We’re finally moving beyond anecdotes to verified research by groups like the Centre for Sustainable Philanthropy. (In the interest of full disclosure: I am on the Advisory Panel for the think tank associated with the Centre.) The newest findings presented this month […]

Donor Fatigue – the rest of the story

In his recent post, Jeff Brooks agreed with my “Donor Fatigue” video. And he went a step further. Like a newly minted Paul Harvey, he tells “the rest of the story.” Fundraiser Fatigue I love his concept of “fundraiser fatigue”! He says that we get tired of saying the same thing over and over so […]

Charitable giving grows again!

The new GivingUSA report is out. The estimates of last year’s giving, the most recent on record, appear to be the best in the 60 years of tracking. As a sector, we are still impressed by low-growth. But 5% growth is better than no growth! According to GivingUSA’s press release: Overall charitable giving in the […]

[Question Marc] Help! My board wants to do another event!

Dear Marc, Help!! My board wants to do ANOTHER fundraising event! We’re already doing 10 events a year. How can I tell them we don’t have the resources to do another one? Stressed in San Diego My Answer Dear Stressed, Oh no! I definitely feel your pain! I think your board is living out the […]

Don’t waste time trying to copy the #icebucketchallenge

Every week, I send a fundraising coaching email to nonprofit CEOs and Executive Directors. These Kicks are designed to remind them to get out from behind their desk to interact with 5-10 major donors and prospects. I rarely share these Fundraising Kicks with anyone but them. But this week there will be hundreds, possibly thousands, […]

How to get new donors

As a fundraising coach, one of the most common questions I get is about how to get new donors for a nonprofit. The question was well summed up in this question from an Ask Without Fear! email newsletter subscriber: “How do I acquire new donors? I find that people keep saying donor acquisition is given […]