The right use of “we” in fundraising

This morning, I read a great post by Terry St. Marie called “The Critical First Step For Great Leadership: The Journey From ‘I’ to ‘We’.” His movement from ego-centricity to inclusiveness is something as critical in fundraising as it is in leadership. Normally “we” is a bad word in fundraising letters. I regularly help my […]

Donor Fatigue is a myth

I firmly believe “donor fatigue” is a cop out, not a reality. In this quick video, I tell you why. And I give you a free tool to fix your next fundraising letter. For more on this, check out: The free fundraising letter email course at” The new Fundraising 101 video class for board […]

[Guest Post] Quitting the Culture Club – Why blaming a lack of culture of philanthropy is just plain lazy

A few weeks back, I was talking with Dan McCormack about an upcoming training. In the midst of our conversation, Dan said he didn’t let his team use the term “a culture of philanthropy.” His observations were so right, I asked if he’d do a guest blog post on this. I’m glad he said yes! […]

Fundraising Myth: If we build it, God will fund it

I get the opportunity to work with a lot of faith-based organizations. I love helping them get excited about raising money and showing them that others in the Bible got excited about fundraising too! But I’m amazed by a persistent cop-out so common among Christian causes, I’m adding it to my “Fundraising Myths” category. The […]

55 quotes on fundraising & giving

I’ve just created a page of the inspirational quotations used in my fundraising training book. These have helped so many of the thousands of people that have read the book that I’ll also be sharing some of them on Twitter with the hashtag #awfquotes. There are 55 quotes about fundraising, the steps to successful fundraising […]

Fundraising warning: Don’t limit your fishing to the smallest pond

Within the last couple weeks, there was an article about another nonprofit closing. Reading the article, I saw an incredibly common fundraising myth perpetuated. The myth sounds goes something like this: if we only had more businesses and foundation grants, then our funding challenges would be over. Check this quote out: “You really need more […]

Sandra Sims’ Mythbusters

I have the honor of being included in Sandra Sim’s Mythbusters series. You can see the blog post at: