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	<title>FundraisingCoach.com &#187; Fundraising Myths</title>
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	<link>http://fundraisingcoach.com</link>
	<description>Fundraising seminars &#38; training from The Fundraising Coach, Marc A. Pitman</description>
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		<title>Fundraising Myth: If we build it, God will fund it</title>
		<link>http://fundraisingcoach.com/2011/08/23/fundraising-myth-if-we-build-it-god-will-fund-it/</link>
		<comments>http://fundraisingcoach.com/2011/08/23/fundraising-myth-if-we-build-it-god-will-fund-it/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 10:30:41 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[1. Research]]></category>
		<category><![CDATA[2. Engage]]></category>
		<category><![CDATA[3. Ask]]></category>
		<category><![CDATA[4. Love (Stewardship)]]></category>
		<category><![CDATA[Fundraising Myths]]></category>
		<category><![CDATA[ministry]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/?p=5196</guid>
		<description><![CDATA[I get the opportunity to work with a lot of faith-based organizations. I love helping them get excited about raising money and showing them that others in the Bible did too. But I&#8217;m amazed by a persistent cop-out so common among Christian causes, I&#8217;m adding it to my &#8220;Fundraising Myths&#8221; category. The cop out is: [...]
Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2011/07/30/fundraising-layups-basics-to-fund-your-nonprofit/' rel='bookmark' title='Fundraising layups- basics to fund your nonprofit'>Fundraising layups- basics to fund your nonprofit</a></li>
<li><a href='http://fundraisingcoach.com/2010/11/16/membership-dues-vs-annual-fund/' rel='bookmark' title='Membership Dues vs. Annual Fund'>Membership Dues vs. Annual Fund</a></li>
<li><a href='http://fundraisingcoach.com/2008/04/03/propose-fund-raising-project/' rel='bookmark' title='How to propose a fund raising project to organisations, fundraisers or individuals?'>How to propose a fund raising project to organisations, fundraisers or individuals?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton5196" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FnGh1FI&amp;text=RT%20%40marcapitman%20Fundraising%20Myth%3A%20If%20we%20build%20it%2C%20God%20will%20fund%20it&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2011%2F08%2F23%2Ffundraising-myth-if-we-build-it-god-will-fund-it%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2011/08/23/fundraising-myth-if-we-build-it-god-will-fund-it/"  size="standard"   ></g:plusone><p><a href="http://www.flickr.com/photos/brizo_the_scot/3856857708/" title="Mawcarse Harvest by Brian M Forbes, on Flickr"><img src="http://farm4.static.flickr.com/3601/3856857708_7ef3098c32_m.jpg" width="240" height="180" align="right" style="padding-left: 10px" alt="Mawcarse Harvest"/></a>I get the opportunity to work with a lot of faith-based organizations. I love helping them get excited about raising money and showing them that <a href="http://fundraisingcoach.com/free-articles/fundraising-in-the-bible/" target="_blank">others in the Bible did too</a>. </p>
<p>But I&#8217;m amazed by a persistent cop-out so common among Christian causes, I&#8217;m adding it to my &#8220;<a href="http://fundraisingcoach.com/category/fundraising-myths/" target="_blank">Fundraising Myths</a>&#8221; category. </p>
<p>The cop out is: <i><b>this ministry is so important, God will fund it</b></i>. Or more to the point:</p>
<h3>If we build it, God will fund it</h3>
<p>It sounds wonderful and faith filled, doesn&#8217;t it? And there&#8217;s even Scripture about God supplying our every need to back it up. But listen to this fundraising education from Paul in Chapter 9 from his <a href="http://www.youversion.com/bible/tniv/2cor/9/5" target="_blank">2nd letter to the Corinthians</a>:</p>
<blockquote><p>So I thought it necessary to urge the brothers to visit you in advance and finish the arrangements for the generous gift you had promised. Then it will be ready as a generous gift, not as one grudgingly given. </p>
<p>Remember this: Whoever sows sparingly will also reap sparingly, and whoever sows generously will also reap generously. Each of you should give what you have decided in your heart to give, not reluctantly or under compulsion, for God loves a cheerful giver. And God is able to bless you abundantly, so that in all things at all times, having all that you need, you will abound in every good work.</p>
<p>As it is written:<br />
“They have scattered abroad their gifts to the poor;<br />
their righteousness endures forever.” </p>
<p>Now he who supplies seed to the sower and bread for food will also supply and increase your store of seed and will enlarge the harvest of your righteousness.</p></blockquote>
<p>In <a href="http://fundraisingcoach.com/free-articles/fundraising-in-the-bible/" target="_blank">another place</a>, I talk about this being a letter to encouraged a lapsed pledge. Today, look at the agricultural metaphor Paul uses: sowing and reaping.</p>
<h3>Sowing and reaping takes work</h3>
<p>A farmer can&#8217;t just create a field and then say, &#8220;We&#8217;re trusting God to bring in the harvest.&#8221; While I&#8217;m sure he prays for God&#8217;s provision, the farmer still needs to</p>
<ul>
<li>prepare the field for seed,
</li>
<li>sow the seed,
</li>
<li>tend to the seed (weed, fertilize, etc)
</li>
<li>then harvest it at the right time (which maybe different depending on what is being grown)
</li>
</ul>
<p><strong>Farming takes work. So does funding your ministry.</strong></p>
<p>You need to <strong>research</strong> your cause and your prospects, <strong>engage</strong> them and get to know them, and <i>you have to <strong>ask</strong> them for money</i>. Even after that, you have to tend to the relationship by expressing your <strong>love</strong> and gratitude, showing donors you see them as whole people, not mere ATMs. </p>
<p>I&#8217;d encourage you that if God called you to the ministry you&#8217;re doing, or to the minisitry you are on the board of, then He&#8217;s called and equipped you to fund it too. </p>
<h3>We&#8217;re His hands and feet</h3>
<p>Don&#8217;t worry, many others have done it before you. I wrote and article on stories of <a href="http://fundraisingcoach.com/free-articles/fundraising-in-the-bible/" target="_blank">fundraising in the Jewish and Christian Scriptures</a>. It&#8217;s also now a 6-day <a href="http://www.youversion.com/reading-plans/principles-of-fundraising/" target="_blank">reading plan at YouVersion.com</a>.</p>
<p>People need the work that you&#8217;re doing. And that work deserves to be funded. But funding takes work too. Working for funding <i>is</i> a crucial part of your ministry. And like so much of ministry, God is pleased to do it <i>through</i> us. </p>
<p>Yes it takes prayer, belief, and trust in God&#8217;s provision. But it takes focused hard work too.
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2011/07/30/fundraising-layups-basics-to-fund-your-nonprofit/' rel='bookmark' title='Fundraising layups- basics to fund your nonprofit'>Fundraising layups- basics to fund your nonprofit</a></li>
<li><a href='http://fundraisingcoach.com/2010/11/16/membership-dues-vs-annual-fund/' rel='bookmark' title='Membership Dues vs. Annual Fund'>Membership Dues vs. Annual Fund</a></li>
<li><a href='http://fundraisingcoach.com/2008/04/03/propose-fund-raising-project/' rel='bookmark' title='How to propose a fund raising project to organisations, fundraisers or individuals?'>How to propose a fund raising project to organisations, fundraisers or individuals?</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>55 quotes on fundraising &amp; giving</title>
		<link>http://fundraisingcoach.com/2011/01/14/55-quotes-on-fundraising-giving/</link>
		<comments>http://fundraisingcoach.com/2011/01/14/55-quotes-on-fundraising-giving/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 17:12:32 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[1. Research]]></category>
		<category><![CDATA[2. Engage]]></category>
		<category><![CDATA[3. Ask]]></category>
		<category><![CDATA[4. Love (Stewardship)]]></category>
		<category><![CDATA[Ask Without Fear! products]]></category>
		<category><![CDATA[Fundraising Myths]]></category>
		<category><![CDATA[quotes]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/?p=3217</guid>
		<description><![CDATA[I&#8217;ve just created a page of the quotations used in my fundraising training book. These have helped so many of the thousands of people that have read the book that I&#8217;ll also be sharing some of them on Twitter with the hashtag #awfquotes. There are 55 quotes about fundraising, the steps to successful fundraising (researching, [...]
Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/quotes/' rel='bookmark' title='Quotes'>Quotes</a></li>
<li><a href='http://fundraisingcoach.com/2009/12/27/fundraising-secret-44-up-your-giving-this-year/' rel='bookmark' title='Fundraising Secret #44: Up your giving this year'>Fundraising Secret #44: Up your giving this year</a></li>
<li><a href='http://fundraisingcoach.com/2009/12/21/can-chase-learn-from-its-community-giving-fail/' rel='bookmark' title='Can Chase Learn from it&#8217;s Community Giving #fail?'>Can Chase Learn from it&#8217;s Community Giving #fail?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton3217" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2Fr23ix0&amp;text=RT%20%40marcapitman%2055%20quotes%20on%20fundraising%20%26%23038%3B%20giving&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2011%2F01%2F14%2F55-quotes-on-fundraising-giving%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2011/01/14/55-quotes-on-fundraising-giving/"  size="standard"   ></g:plusone><p><img src="http://www.fundraisingcoach.com/images/quotationmark-120w.jpg" align="left" style="padding-right: 10px"/>I&#8217;ve just created a <a href="http://fundraisingcoach.com/quotes/" target="_blank">page of the quotations</a> used in my <a href="http://fundraisingcoach.com/ask-without-fear">fundraising training book</a>. These have helped so many of the thousands of  people that have read the book that I&#8217;ll also be sharing some of them on Twitter with the hashtag <a href="http://twitter.com/search/%23awfquotes" target="_blank">#awfquotes</a>.</p>
<p>There are 55 quotes about </p>
<ul>
<li>fundraising,
</li>
<li>the steps to successful fundraising (researching, engaging, asking, loving),
</li>
<li>putting yourself in the shoes of others,
</li>
<li>making mistakes, and
</li>
<li>giving.</li>
</ul>
<p><strong>Check out all 55 quotes at: <a href="http://fundraisingcoach.com/quotes/" target="_blank">http://fundraisingcoach.com/quotes/</a></strong></p>
<h3>What quotes motivate or inspire your fundraising work? Let us know in the comments section below</h3>
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/quotes/' rel='bookmark' title='Quotes'>Quotes</a></li>
<li><a href='http://fundraisingcoach.com/2009/12/27/fundraising-secret-44-up-your-giving-this-year/' rel='bookmark' title='Fundraising Secret #44: Up your giving this year'>Fundraising Secret #44: Up your giving this year</a></li>
<li><a href='http://fundraisingcoach.com/2009/12/21/can-chase-learn-from-its-community-giving-fail/' rel='bookmark' title='Can Chase Learn from it&#8217;s Community Giving #fail?'>Can Chase Learn from it&#8217;s Community Giving #fail?</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fundraising warning: Don&#8217;t limit your fishing to the smallest pond</title>
		<link>http://fundraisingcoach.com/2009/11/17/fundraising-warning-dont-limit-your-fishing-to-the-smallest-pond/</link>
		<comments>http://fundraisingcoach.com/2009/11/17/fundraising-warning-dont-limit-your-fishing-to-the-smallest-pond/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 11:15:08 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[3. Ask]]></category>
		<category><![CDATA[Fundraising Myths]]></category>
		<category><![CDATA[Fundraising Secrets]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/?p=1560</guid>
		<description><![CDATA[Within the last couple weeks, there was an article about another nonprofit closing. Reading the article, I saw an incredibly common fundraising myth perpetuated. The myth sounds goes something like this: if we only had more businesses and foundation grants, then our funding challenges would be over. Check this quote out: &#8220;You really need more [...]
Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2008/12/02/fundraising-secret-28-nobody-wants-to-buy-a-drill/' rel='bookmark' title='Fundraising Secret #28: Nobody wants to buy a drill'>Fundraising Secret #28: Nobody wants to buy a drill</a></li>
<li><a href='http://fundraisingcoach.com/2010/08/10/fundraising-for-your-next-walkathon/' rel='bookmark' title='Fundraising for your next walkathon'>Fundraising for your next walkathon</a></li>
<li><a href='http://fundraisingcoach.com/2008/12/16/fundraising-secret-29-ask-businesses/' rel='bookmark' title='Fundraising Secret #29: Ask businesses'>Fundraising Secret #29: Ask businesses</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton1560" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FqDbp20&amp;text=RT%20%40marcapitman%20Fundraising%20warning%3A%20Don%26%238217%3Bt%20limit%20your%20fishing%20to%20the%20smallest%20pond&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2009%2F11%2F17%2Ffundraising-warning-dont-limit-your-fishing-to-the-smallest-pond%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2009/11/17/fundraising-warning-dont-limit-your-fishing-to-the-smallest-pond/"  size="standard"   ></g:plusone><p>Within the last couple weeks, there was an article about <a href="http://morningsentinel.mainetoday.com/news/local/7065879.html">another nonprofit closing</a>. </p>
<p>Reading the article, I saw an incredibly common fundraising myth perpetuated. The myth sounds goes something like this: <b>if we only had more businesses and foundation grants, <i>then</i> our funding challenges would be over. </b></p>
<p>Check this quote out:</p>
<blockquote><p>
&#8220;You really need more corporate-type sponsors and more grants, and those are very difficult things to get when you know you&#8217;re running on a bare minimum to begin with,&#8221; Pellerin said.
</p></blockquote>
<p>Despite <a href="http://givingusa.org" target="_blank">GivingUSA&#8217;s</a> reporting year after year, apparently one of the best kept &#8220;secrets&#8221; of fundraising is that over 75% of the billions of dollars given each year is given by individuals. <i>Individuals.</i> People like you and me. Well&#8230;maybe with deeper pockets, but <i>individuals</i> nonetheless.</p>
<p>Doesn&#8217;t it almost seem this organization sees itself as a victim of stingy businesses? This type of entitlement is <i>not</i> the attitude you want to be publicizing in a small community like this nonprofit&#8217;s. I&#8217;ve been blogging against <a href="http://fundraisingcoach.com/2005/07/20/entitlement/" target="_blank">entitlement</a> for years. It has <i>no</i> place in a successful fundraising program.</p>
<div align="center"><img src="http://lh3.ggpht.com/_MboM0ycvbSs/SlVPzOOdfWI/AAAAAAAAFqw/NL1z9B-iSkA/s288/Slide1.JPG" alt="GivingUSA 2009" /></div>
<p>As you&#8217;re working on your year-end fundraising, take a look at <a href="http://givingusa.org" target="_blank">GivingUSA</a>&#8216;s chart of last year&#8217;s giving and resist the urge to fish exclusively in the companies and foundations pond. </p>
<p>Corporations and foundations <i>are</i> sources of donations, but the biggest &#8220;donor pond&#8221; is individuals. </p>
<p>In addition to the standard end-of-the-year direct mail fundraising letters, check your database to see who hasn&#8217;t made your organization a gift in a while. Make a list of these individuals. Then try to find a couple projects that might be a good match. </p>
<p>Then make appointments and ask them for money!
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2008/12/02/fundraising-secret-28-nobody-wants-to-buy-a-drill/' rel='bookmark' title='Fundraising Secret #28: Nobody wants to buy a drill'>Fundraising Secret #28: Nobody wants to buy a drill</a></li>
<li><a href='http://fundraisingcoach.com/2010/08/10/fundraising-for-your-next-walkathon/' rel='bookmark' title='Fundraising for your next walkathon'>Fundraising for your next walkathon</a></li>
<li><a href='http://fundraisingcoach.com/2008/12/16/fundraising-secret-29-ask-businesses/' rel='bookmark' title='Fundraising Secret #29: Ask businesses'>Fundraising Secret #29: Ask businesses</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Sandra Sims&#8217; Mythbusters</title>
		<link>http://fundraisingcoach.com/2008/04/17/sandra-sims-mythbusters/</link>
		<comments>http://fundraisingcoach.com/2008/04/17/sandra-sims-mythbusters/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 00:23:05 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[Fundraising Myths]]></category>
		<category><![CDATA[sandra sims]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/blog/2008/04/17/sandra-sims-mythbusters/</guid>
		<description><![CDATA[I have the honor of being included in Sandra Sim&#8217;s Mythbusters series. You can see the blog post at: http://stepbystepfundraising.com/fundraising-myth-its-great-to-be-cheap/ (c) The Fundraising Coach, LLC Know you should be fundraising but just need a little kick? Sign up for the weekly Fundraising Kick! No related posts.
No related posts.]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton339" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2Fpg6C1Z&amp;text=RT%20%40marcapitman%20Sandra%20Sims%26%238217%3B%20Mythbusters&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2008%2F04%2F17%2Fsandra-sims-mythbusters%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2008/04/17/sandra-sims-mythbusters/"  size="standard"   ></g:plusone><p>I have the honor of being included in <a href="http://stepbystepfundraising.com/fundraising-myth-its-great-to-be-cheap/" target="_blank">Sandra Sim&#8217;s Mythbusters series</a>. </p>
<p>You can see the blog post at: <a href="http://stepbystepfundraising.com/fundraising-myth-its-great-to-be-cheap/" target="_blank">http://stepbystepfundraising.com/fundraising-myth-its-great-to-be-cheap/</a>
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>No related posts.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Fundraising Faux Pas</title>
		<link>http://fundraisingcoach.com/2007/04/03/fundraising-faux-pas/</link>
		<comments>http://fundraisingcoach.com/2007/04/03/fundraising-faux-pas/#comments</comments>
		<pubDate>Tue, 03 Apr 2007 13:43:47 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[Fundraising Myths]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/blog/2007/04/03/fundraising-faux-pas/</guid>
		<description><![CDATA[I almost succumbed to the &#8220;If I Mail It, They Will Give&#8221; fundraising faux pas! We sent about 100 letters to donors telling them about an incredible matching opportunity we have. A donor is matching every new endowed fund with $2500. So far, we have secured 11 of the 48 available matches. That is an [...]
Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2005/02/15/fundraising-follies-erratic-public-and-spell-check/' rel='bookmark' title='Fundraising Follies: Erratic Public and Spell-Check'>Fundraising Follies: Erratic Public and Spell-Check</a></li>
<li><a href='http://fundraisingcoach.com/2005/01/04/fundraising-follies-beware-the-cheez-it-syndrome/' rel='bookmark' title='Fundraising Follies: Beware the Cheez-It Syndrome!'>Fundraising Follies: Beware the Cheez-It Syndrome!</a></li>
<li><a href='http://fundraisingcoach.com/2009/12/08/fundraising-secret-43-fundraising-takes-guts/' rel='bookmark' title='Fundraising Secret #43: Fundraising takes guts'>Fundraising Secret #43: Fundraising takes guts</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton166" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FqukoHl&amp;text=RT%20%40marcapitman%20Fundraising%20Faux%20Pas&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2007%2F04%2F03%2Ffundraising-faux-pas%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2007/04/03/fundraising-faux-pas/"  size="standard"   ></g:plusone><p>I almost succumbed to the &#8220;If I Mail It, They Will Give&#8221; fundraising faux pas!</p>
<p>We sent about 100 letters to donors telling them about an incredible matching opportunity we have. A donor is matching every new endowed fund with $2500. </p>
<p>So far, we have secured 11 of the 48 available matches. That is an incredible direct mail response rate. But we want to secure more!</p>
<p>The letter specifically promised that the recipient would get a phone call. And some have. </p>
<p>But this a.m., rather than just hitting the phone, I was entertaining writing a great letter to follow up the first letter. I&#8217;d drafted the letter in my head and was starting to work on the mailing list.</p>
<p>And then it hit me, I was falling for a big fundraising mistake. </p>
<p>I owe it to everyone to at least <em>try</em> to contact them by phone. That will be far more effective than simply sending another letter.</p>
<p>Phew. That was a near miss! </p>
<p>I&#8217;ll make the calls today. Tomorrow I may send a letter. <img src='http://fundraisingcoach.com/blog/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' />
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2005/02/15/fundraising-follies-erratic-public-and-spell-check/' rel='bookmark' title='Fundraising Follies: Erratic Public and Spell-Check'>Fundraising Follies: Erratic Public and Spell-Check</a></li>
<li><a href='http://fundraisingcoach.com/2005/01/04/fundraising-follies-beware-the-cheez-it-syndrome/' rel='bookmark' title='Fundraising Follies: Beware the Cheez-It Syndrome!'>Fundraising Follies: Beware the Cheez-It Syndrome!</a></li>
<li><a href='http://fundraisingcoach.com/2009/12/08/fundraising-secret-43-fundraising-takes-guts/' rel='bookmark' title='Fundraising Secret #43: Fundraising takes guts'>Fundraising Secret #43: Fundraising takes guts</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>The word that can destroy your marketing</title>
		<link>http://fundraisingcoach.com/2006/07/19/the-word-that-can-destroy-your-marketing/</link>
		<comments>http://fundraisingcoach.com/2006/07/19/the-word-that-can-destroy-your-marketing/#comments</comments>
		<pubDate>Thu, 20 Jul 2006 01:47:08 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[Fundraising Myths]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/blog/2006/07/19/the-word-that-can-destroy-your-marketing/</guid>
		<description><![CDATA[Check out the great post The word that can destroy your marketing over at the Donor Power Blog. I&#8217;ll give you a hint: the word is one letter long. What do you think it is? (c) The Fundraising Coach, LLC Know you should be fundraising but just need a little kick? Sign up for the [...]
Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2009/10/27/fundraising-is-not-the-f-word/' rel='bookmark' title='Fundraising is NOT the &#8220;f&#8221; word'>Fundraising is NOT the &#8220;f&#8221; word</a></li>
<li><a href='http://fundraisingcoach.com/2008/10/01/ways-to-help-spread-the-word/' rel='bookmark' title='Ways to help spread the word'>Ways to help spread the word</a></li>
<li><a href='http://fundraisingcoach.com/2011/04/15/you-need-kivis-nonprofit-marketing-guide/' rel='bookmark' title='You need Kivi&#8217;s Nonprofit Marketing Guide'>You need Kivi&#8217;s Nonprofit Marketing Guide</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton76" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FoC3K0b&amp;text=RT%20%40marcapitman%20The%20word%20that%20can%20destroy%20your%20marketing&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2006%2F07%2F19%2Fthe-word-that-can-destroy-your-marketing%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2006/07/19/the-word-that-can-destroy-your-marketing/"  size="standard"   ></g:plusone><p>Check out the great post <a href="http://www.donorpowerblog.com/donor_power_blog/2006/07/the_word_that_c.html">The word that can destroy your marketing</a> over at the <a href="http://www.donorpowerblog.com">Donor Power Blog</a>.</p>
<p>I&#8217;ll give you a hint: the word is one letter long.</p>
<p>What do you think it is?
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2009/10/27/fundraising-is-not-the-f-word/' rel='bookmark' title='Fundraising is NOT the &#8220;f&#8221; word'>Fundraising is NOT the &#8220;f&#8221; word</a></li>
<li><a href='http://fundraisingcoach.com/2008/10/01/ways-to-help-spread-the-word/' rel='bookmark' title='Ways to help spread the word'>Ways to help spread the word</a></li>
<li><a href='http://fundraisingcoach.com/2011/04/15/you-need-kivis-nonprofit-marketing-guide/' rel='bookmark' title='You need Kivi&#8217;s Nonprofit Marketing Guide'>You need Kivi&#8217;s Nonprofit Marketing Guide</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<title>Are You Paying Tax On Your Charitable Gifts?</title>
		<link>http://fundraisingcoach.com/2006/03/02/are-you-paying-tax-on-your-charitable-gifts/</link>
		<comments>http://fundraisingcoach.com/2006/03/02/are-you-paying-tax-on-your-charitable-gifts/#comments</comments>
		<pubDate>Thu, 02 Mar 2006 19:05:53 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[Fundraising Myths]]></category>
		<category><![CDATA[Samples & Tools]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/blog/2006/03/02/are-you-paying-tax-on-your-charitable-gifts/</guid>
		<description><![CDATA[Here&#8217;s an article I wrote last year around tax time. Perhaps you&#8217;ll find it helpful. Are You Paying Tax On Your Charitable Gifts? (c) The Fundraising Coach, LLC Know you should be fundraising but just need a little kick? Sign up for the weekly Fundraising Kick! Other Possibly Related posts: Are You Paying Taxes on [...]
Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2007/04/12/are-you-paying-taxes-on-your-charitable-giving/' rel='bookmark' title='Are You Paying Taxes on Your Charitable Giving?'>Are You Paying Taxes on Your Charitable Giving?</a></li>
<li><a href='http://fundraisingcoach.com/free-articles/are-you-paying-taxes-on-your-charitable-giving/' rel='bookmark' title='Are You Paying Taxes on Your Charitable Giving?'>Are You Paying Taxes on Your Charitable Giving?</a></li>
<li><a href='http://fundraisingcoach.com/2007/10/25/paying-volunteers/' rel='bookmark' title='Paying Volunteers?'>Paying Volunteers?</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton48" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2Frh3RMz&amp;text=RT%20%40marcapitman%20Are%20You%20Paying%20Tax%20On%20Your%20Charitable%20Gifts%3F&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2006%2F03%2F02%2Fare-you-paying-tax-on-your-charitable-gifts%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2006/03/02/are-you-paying-tax-on-your-charitable-gifts/"  size="standard"   ></g:plusone><p>Here&#8217;s an article I wrote last year around tax time.</p>
<p>Perhaps you&#8217;ll find it helpful.</p>
<p><a href="http://prweb.com/releases/2005/4/prweb228765.htm">Are You Paying Tax On Your Charitable Gifts?</a>
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2007/04/12/are-you-paying-taxes-on-your-charitable-giving/' rel='bookmark' title='Are You Paying Taxes on Your Charitable Giving?'>Are You Paying Taxes on Your Charitable Giving?</a></li>
<li><a href='http://fundraisingcoach.com/free-articles/are-you-paying-taxes-on-your-charitable-giving/' rel='bookmark' title='Are You Paying Taxes on Your Charitable Giving?'>Are You Paying Taxes on Your Charitable Giving?</a></li>
<li><a href='http://fundraisingcoach.com/2007/10/25/paying-volunteers/' rel='bookmark' title='Paying Volunteers?'>Paying Volunteers?</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Unclear Terms</title>
		<link>http://fundraisingcoach.com/2005/08/09/unclear-terms/</link>
		<comments>http://fundraisingcoach.com/2005/08/09/unclear-terms/#comments</comments>
		<pubDate>Tue, 09 Aug 2005 14:01:00 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[3. Ask]]></category>
		<category><![CDATA[Fundraising Myths]]></category>
		<category><![CDATA[Job Opportunity]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/blog/2005/08/09/unclear-terms/</guid>
		<description><![CDATA[I. FUNDRAISING FOLLIES: Unclear Terms II. RESOURCE SPOTLIGHT: Executive Director Opening I. FUNDRAISING FOLLIES: Unclear Terms The Inland Foundation just received a $400,000 matching challenge grant to help us complete our current $1.1 million campaign. I was thrilled but the people around me were happy but not all were as exuberant as I was. Especially [...]
Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2007/04/03/fundraising-faux-pas/' rel='bookmark' title='Fundraising Faux Pas'>Fundraising Faux Pas</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton24" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FmVnhO2&amp;text=RT%20%40marcapitman%20Unclear%20Terms&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2005%2F08%2F09%2Funclear-terms%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2005/08/09/unclear-terms/"  size="standard"   ></g:plusone><hr /><em><strong>I. FUNDRAISING FOLLIES: Unclear Terms </strong></em><br />
<em><strong>II. RESOURCE SPOTLIGHT: Executive Director Opening</strong></em><strong><em><br />
</em></strong><br />
<hr /><strong><em>I. FUNDRAISING FOLLIES: Unclear Terms</em></strong><em><br />
</em>The Inland Foundation just received a $400,000 matching challenge grant to help us complete our current $1.1 million campaign. I was thrilled but the people around me were happy but not all were as exuberant as I was. Especially the board chairs.Â </p>
<p>I couldn&#8217;t figure out what the hesitation was about. This was a huge boon to our effort. As I discussed the gift with each person, they each asked, &#8220;Are we going to have to raise the entire $400,000 before we see any of the matching money?&#8221;</p>
<p>It turns out the matching gifts they&#8217;d all been familiar with were all-or-nothing propositions. You raise all the money or none of the match will be given. Wow! I&#8217;ve been a part of many matching gifts but none this strict. I had no idea how unclear the terms of this gift were to them.</p>
<p>Given their past experience, it&#8217;s natural that they would be reserved about the news of a $400,000 matching gift. It&#8217;s been <em>very</em> challenging raising the $660,000 we&#8217;ve raised this year. They were afraid that if we didn&#8217;t raise the entire additional $400,000 we wouldn&#8217;t see any of the challenge money.</p>
<p>I explained to them that this was a dollar-for-dollar match up to $400,000&#8211;every dollar we raise from here on out will be matched by the grant. <em>That </em>got them excited!</p>
<p>Matching challenges can be powerful ways for donors to leverage the impact of their philanthropy. Their gift helps breath life into the fundraising effort and they see the nonprofit stretch a bit to receive the full benefit of their generosity. That stretching helps the nonprofit grow its capacity either through increased giving from current donors or through new prospects coming on board to help the nonprofit meet the match.</p>
<p>Some matching grants are outright gifts that the nonprofit can use to inspire others. Others are 1:1 matches, others are 2:1 or even 3:1&#8211;that means every new $1 raised is matched with $3 from the matching grant. Just work with the donor to make sure her wishes are fully accomplished in a way that is most helpful to the nonprofit.</p>
<p>I have every reason to believe that we&#8217;ll raise the full $400,000 and blow way past our $1.1 million goal. But if you&#8217;re part of crafting a matching gift, remember to make sure that everyone involved is clear on the terms.</p>
<p><em><strong>II. RESOURCE SPOTLIGHT: Executive Director Opening</strong></em><br />
Another job opening came across my desk since the last edition of Extreme Fundraising. This opportunity sounds great too!</p>
<p><em /><em></p>
<blockquote><p><em>Marc, Our firm has been retained to recruit an Executive Director for the Foundation for Bloomington Hospital and Healthcare System. Located in the diverse, college town of </em><em>Bloomington</em> <em>, </em><em>Indiana</em> <em>, </em><em>Bloomington</em> <em /><em>Hospital</em> <em>is a comprehensive 355-bed medical center offering high quality care to the residents of a nine-county region in southern </em><em>Indiana</em> <em>.</em><em>The Executive Director will serve as the chief administrator of the Foundation. The ED has responsibility for developing and executing strategic plans; developing and implementing<br />
fundraising strategies; managing to board-approved budgets; and for communicating the mission and vision to the Foundation&#8217;s stakeholders and partners. This is an outstanding opportunity to work with a fabulous board and represent an organization that is respected and admired in the community.</p>
<p>Given your position, I am writing in the hope that you might identify for us individuals you feel are qualified and have the appropriate background for this position. We would appreciate any thoughts or suggestions you may have. Please feel free to contact me to discuss any ideas or questions you might have. I can be reached by phone: 312/876-9800, or by email at <a href="mailto:Mbermingham@qlksearch.com">Mbermingham@qlksearch.com</a>.</p>
<p></em></p></blockquote>
<p><em />To your extreme fundraising success!</p>
<p></em>To your extreme fundraising success!Marc
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2007/04/03/fundraising-faux-pas/' rel='bookmark' title='Fundraising Faux Pas'>Fundraising Faux Pas</a></li>
</ol></p>]]></content:encoded>
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		<title>Fundraising Folly: Entitlement</title>
		<link>http://fundraisingcoach.com/2005/07/20/entitlement/</link>
		<comments>http://fundraisingcoach.com/2005/07/20/entitlement/#comments</comments>
		<pubDate>Wed, 20 Jul 2005 12:20:00 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[3. Ask]]></category>
		<category><![CDATA[Fundraising Myths]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/blog/2005/07/20/entitlement/</guid>
		<description><![CDATA[entitlement n : right granted by law or contract (especially a right to benefits) [Written Wednesday, July 20, 2005] Yet again it&#8217;s time for Maine Public Broadcasting to do it&#8217;s pledge drive. Rather than the normal NPR news programs, now much of the time is given over to folks talking about the importance of being [...]
No related posts.]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton23" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FqvtE4e&amp;text=RT%20%40marcapitman%20Fundraising%20Folly%3A%20Entitlement&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2005%2F07%2F20%2Fentitlement%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2005/07/20/entitlement/"  size="standard"   ></g:plusone><blockquote><p><strong>entitlement</strong><br />
n : right granted by law or contract (especially a right to benefits)</p></blockquote>
<p><em>[Written Wednesday, July 20, 2005]<br />
</em>Yet again it&#8217;s time for <a href="http://mpbn.net/">Maine Public Broadcasting</a> to do it&#8217;s pledge drive. Rather than the normal NPR news programs, now much of the time is given over to folks talking about the importance of being a member. I appreciate public radio and am grateful for the programming. I really want to give money. But I&#8217;m afraid my gift may encourage them to continue raise money by interrupting my life as they&#8217;ve been doing for decades.</p>
<p>I couldn&#8217;t live with that on my conscience.</p>
<p>I think what irks me most is the sense of entitlement the MPBN folks seem to have. I&#8217;m sure they don&#8217;t mean to. But to an outsider, it often sounds like they&#8217;re whining.</p>
<p>Here are some examples from the 7:55 a.m. slot on Wednesday, July 20. (Not exact quotes but very close. I&#8217;ve been hearing this stuff all week.)</p>
<ul>
<li><strong>When I hear:</strong> <em>&#8220;We&#8217;ve already committed to the programming. Our bills are coming in. So now</em> <em>you</em> <em>have to pay.&#8221;</em><br />
<strong>I think things like:</strong> &#8220;Your not being able to pay your bills isn&#8217;t my responsibility. I can&#8217;t just hop on the radio when I can&#8217;t pay <em>my</em> bills. I certainly couldn&#8217;t run my business that way either. If they don&#8217;t have even a rough idea if they&#8217;ll be able to cover their committments, why would I want to give money to them in the first place?</li>
<li><strong>When I hear things like:</strong> <em>&#8220;Membership is important. You get to decide what is played here. You get to belong. We chose programs in response to members&#8217; surveys and comments. Now you need to do your part and join.&#8221;</em><br />
<strong>I think things like:</strong> &#8220;Who are you talking to? Me as a non-member or your current members. As a non-member, I certainly am not responsible to pay for choices you made based on member feedback. I&#8217;m not a member. I started pulling out my wallet when you talked about the importance of belonging and having a voice. But I shoved it back into my pocket when it felt like you were trying to guilt me into paying for decisions I didn&#8217;t have a voice in.&#8221;</li>
</ul>
<p>I could go on but probably shouldn&#8217;t. Who do they think is really listening? I bet it worked decades ago when there weren&#8217;t many stations to choose from. But in an age of channel surfing, iPods, and satellite radio, interruption marketing is deadly. People will just surf away until the pitch is over.</p>
<p>I don&#8217;t think I&#8217;d mind a 2- to 3-day pledge drive. But keeping it going until they&#8217;ve reached the goal seems wrong. Each show always has sponsorship blurbs. Why can&#8217;t they air 10 second clips from regular members during the regular shows.</p>
<p>So why have I devoted so much of this issue of Extreme Fundraising to this rant? Because entitlement strikes us all.</p>
<p>Look at your web page or your latest fundraising appeal. How many times do you use the pronouns &#8220;we&#8221; and &#8220;us&#8221; or &#8220;you&#8221; and &#8220;yours&#8221;?</p>
<p>Donors aren&#8217;t really interested in us. And no organization is entitled to a donor&#8217;s money. Whether the donor&#8217;s money is just that&#8211;her money. The challenge for us is to market our benefits to donors. Yep, <em>market</em>.</p>
<p>I&#8217;ve written an article on <em>The Rule of Threes, a </em>tool I use with my clients to help them tell their story consistently and organically. You can download <em>The Rule of Threes</em> PDF file <a href="http://www.fundraisingcoach.com/articles/TheRuleofThrees.NP.pdf">here</a> or view it online <a href="http://www.selfgrowth.com/articles/Pitman2.html">here</a>.</p>
<p>In the meantime, let&#8217;s remember that we need to earn the priviledge of being given money by a donor. And let&#8217;s work hard to earn it!</p>
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
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		<title>Keepers of the Lore</title>
		<link>http://fundraisingcoach.com/2005/07/12/keepers-of-the-lore/</link>
		<comments>http://fundraisingcoach.com/2005/07/12/keepers-of-the-lore/#comments</comments>
		<pubDate>Tue, 12 Jul 2005 14:13:00 +0000</pubDate>
		<dc:creator>Marc A. Pitman</dc:creator>
				<category><![CDATA[Fundraising Myths]]></category>
		<category><![CDATA[Samples & Tools]]></category>

		<guid isPermaLink="false">http://fundraisingcoach.com/blog/2005/07/12/keepers-of-the-lore/</guid>
		<description><![CDATA[I. Fundraising Follies: Forgetting the Story II. Resource Spotlight: WeReview I. Fundraising Follies: Forgetting the Story It seems so much of our time in the nonprofit world is what I call â€œpresent-future focus.â€ Our organizations can see the present and know exactly what weâ€™re looking for in the future.But this present-future focus can cause us [...]
Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2008/09/23/fundraising-secret-25-keepers-of-the-lore/' rel='bookmark' title='Fundraising Secret #25: Keepers of the Lore'>Fundraising Secret #25: Keepers of the Lore</a></li>
<li><a href='http://fundraisingcoach.com/2006/03/14/friendraising-by-hildy-gottlieb/' rel='bookmark' title='FriendRaising by Hildy Gottlieb'>FriendRaising by Hildy Gottlieb</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<div id="tweetbutton21" class="tw_button" style="float:right;margin-left:10px;"><a href="http://twitter.com/share?url=http%3A%2F%2Fbit.ly%2FmOvib0&amp;text=RT%20%40marcapitman%20Keepers%20of%20the%20Lore&amp;related=marcapitman&amp;lang=en&amp;count=horizontal&amp;counturl=http%3A%2F%2Ffundraisingcoach.com%2F2005%2F07%2F12%2Fkeepers-of-the-lore%2F" class="twitter-share-button" rel="author"  style="width:55px;height:22px;background:transparent url('http://fundraisingcoach.com/blog/wp-content/plugins/wp-tweet-button/tweetn.png') no-repeat  0 0;text-align:left;text-indent:-9999px;display:block;"></a></div><g:plusone href="http://fundraisingcoach.com/2005/07/12/keepers-of-the-lore/"  size="standard"   ></g:plusone><hr /><em><strong>I. Fundraising Follies: Forgetting the Story<br />
II. Resource Spotlight: WeReview</strong></em><br />
<hr />
<strong><em>I. Fundraising Follies: Forgetting the Story<br />
</em></strong>It seems so much of our time in the nonprofit world is what I call â€œpresent-future focus.â€ Our organizations can see the present and know exactly what weâ€™re looking for in the future.But this present-future focus can cause us to forget the past.Â </p>
<p>Without the past, we wouldnâ€™t have a present.</p>
<p>One of the reasons I love fundraising is that we get to learn the stories of our organizations. We also get to tell those stories to any and all that will listen. Everybody has a story to tell. And youâ€™d be amazed at how willing they are to tell it.</p>
<p>I consider one of my unofficial titles to be â€œKeeper of the Lore.â€</p>
<p>Asking the story is â€œrightâ€ on so many levels:</p>
<ul>
<li>We prove to donors, and ourselves, that we are moreinterested in people than their pocket books.</li>
<li>We honor the hard work and sacrifices that people made forour organizations.</li>
<li>We get to tell these great stories to the people that arecurrently working in the organization.</li>
</ul>
<p>Iâ€™m sure thereâ€™s more. Itâ€™s incredibly rewarding to see people thoroughly enjoy remembering the past. And there is a fundraising payoff: the whole time theyâ€™re remembering, theyâ€™re selling themselves on the how much they love our organization.</p>
<p>Although you wonâ€™t make a solicitation during this meeting, this could set the stage for any sort of ask, including planned gifts.</p>
<p>One more thing about telling the story: if your organization has donor plaques up, make it your role to be sure that they never get lost. So many times we change our facilities to meet our expanding needs. This is right and good. But we forget to honor the memory of the donors that sacrificed in the past. Find some way to make sure the plaques are taken care of.</p>
<p>Have fun keeping the lore!</p>
<p><em><strong>II. Resource Spotlight: WeReview</strong></em><br />
I know I keep talking about <a href="http://charitychannel.com/">CharityChannel</a>, but it is an incredible resource. One of my favorite parts of the CharityChannel site is the <a href="http://www.charitychannel.com/enewsletters/wr/">WeReview</a> section. With so many books being published that itâ€™s hard to keep up.</p>
<p><em>WeReview</em> helps. Here you can check out reviews of the newest books written by our colleagues around the world. And my favorite part: if you sign up for the <em>WeReview</em> newsletter, these terrific reviews can be delivered to your inbox.</p>
<p>To your extreme fundraising success!</p>
<ul />
<p>(c)  <a href="http://www.FundraisingCoach.com" target="_blank">The Fundraising Coach, LLC</a></p>
<p>
<p><b>Know you should be fundraising but just need a little kick? Sign up for the weekly <a href="http://letter.ly/FundraisingKick" target="_blank">Fundraising Kick</a>! </b></p>
<p>Other Possibly Related posts:<ol>
<li><a href='http://fundraisingcoach.com/2008/09/23/fundraising-secret-25-keepers-of-the-lore/' rel='bookmark' title='Fundraising Secret #25: Keepers of the Lore'>Fundraising Secret #25: Keepers of the Lore</a></li>
<li><a href='http://fundraisingcoach.com/2006/03/14/friendraising-by-hildy-gottlieb/' rel='bookmark' title='FriendRaising by Hildy Gottlieb'>FriendRaising by Hildy Gottlieb</a></li>
</ol></p>]]></content:encoded>
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