Are you ready for donors using LinkedIn?

LinkedIn and nonprofit fundraising

In teaching nonprofit social media, I call LinkedIn the “little engine that could.” Started in late 2002, LinkedIn has seen many social media platforms rise and fall. (Anyone remember Friendster or MySpace?) But LinkedIn keeps trucking along. And in my non-scientific experience, it is the preferred social media platform of many executives. They tell me [...]

Nonprofit Marketing Tips from 19 Experts

Nonprofit Marketing Tips

A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? I’m guest lecturing at Brandeis right now and would love [...]

15 Social Media Tips for Ministry Fundraising

Church Executive- Raising Funds Through Social Media

This month’s Church Executive features an interview with me on how pastors can use social media for fundraising. The editor pulled out 15 of the most important tips I’ve learned, both pastoring a church and in coaching church planters and others in ministry fundraising. It was fun to see what she chose! Social media tips [...]

[Guest Post] 5 Principles to crowdfunding success – a case study

Renee Tougas on running a successful crowdfunding campaign on Kickstarter

Today it’s my distinct pleasure to introduce you to Renee Tougas. I’ve known Renee and her husband Damien for more than a decade. They’re not your typical fundraisers, so when their crowdfunded Kickstarter campaign for $16,000 raised over $19,000, I knew I wanted their story. As a fundraising coach, I’m not advocating nonprofits scrap their [...]

Donor Research: 7 Tools for Creating a Prospect Profile

Donor Research

One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them by not doing any research. A Word of Caution Before we get started, a word of warning: the goal of research isn’t to snoop. We’re only going to look [...]

[Guest Post] Correctly setting up your nonprofit’s Google+ Community

Gabriel Reynoso on Google+ Communities for Nonprofits

A few months after I wrote the book Google+ for Nonprofits, Google+ released a new feature called “Communities.” In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters. As a Google+ user–whether personal profile or organization page–when you share with the [...]

It’s #GivingTuesday!!

#GivingTuesday is TODAY

#GivingTuesday is here! Last Thursday was Thanksgiving here in the USA. Last Friday was “Black Friday,” the day retailers hope to sell enough to end the year in the black. Yesterday was #CyberMonday, the online retail version of Black Friday. Today is #GivingTuesday! (Backed by the United Nations Foundation, Giving Tuesday is intended to be [...]