[Guest Post] 5 Principles to crowdfunding success - a case study

Renee Tougas on running a successful crowdfunding campaign on Kickstarter

Today it's my distinct pleasure to introduce you to Renee Tougas. I've known Renee and her husband Damien for more than a decade. They're not your typical fundraisers, so when their crowdfunded Kickstarter campaign for $16,000 raised over $19,000, I knew I wanted their story. As a fundraising coach, I'm not advocating nonprofits scrap their [...]

Donor Research: 7 Tools for Creating a Prospect Profile

Donor Research

One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them by not doing any research. A Word of Caution Before we get started, a word of warning: the goal of research isn't to snoop. We're only going to look [...]

[Guest Post] Correctly setting up your nonprofit's Google+ Community

Gabriel Reynoso on Google+ Communities for Nonprofits

A few months after I wrote the book Google+ for Nonprofits, Google+ released a new feature called "Communities." In the time since the introduction, have become a great tool for interacting on Google+, both in raising awareness and in interacting with supporters. As a Google+ user--whether personal profile or organization page--when you share with the [...]

It's #GivingTuesday!!

#GivingTuesday is TODAY

#GivingTuesday is here! Last Thursday was Thanksgiving here in the USA. Last Friday was "Black Friday," the day retailers hope to sell enough to end the year in the black. Yesterday was #CyberMonday, the online retail version of Black Friday. Today is #GivingTuesday! (Backed by the United Nations Foundation, Giving Tuesday is intended to be [...]

Is your nonprofit ready for #GivingTuesday?


Giving Tuesday is right around the corner. Does your nonprofit have a plan? What is #GivingTuesday? Here in the United States, the Friday after Thanksgiving has become known as "Black Friday"-- it's the day many retailers sell so much that they end the year "in the black." A few years back, online retailers decided to [...]

Does Amazon's new "Smile" mean a windfall for your nonprofit's year-end fundraising?

Amazon Smile: A boon to your nonprofit?

I'm not a fan of "fundraising sales" like cookie dough, pizza kits, wrapping paper, raffle tickets, or popcorn. I think they do have a place in the realm of fundraising. But while I love asking for money, I don't like doing this type of sale. So it's probably no surprise that I've never been a [...]

Bing is surprisingly important for your nonprofit marketing

Bing and Facebook for nonprofit marketing

I'm a huge fan of Google. I've written about Google Calendar, Google Trends, Google+ for nonprofits, and do most of my work in Gmail and Google Drive. So tools like Bing fly under my radar. Don't miss out on Bing Google is still the biggest search engine on the planet. So paying attention to SEO [...]