The most important words of your email?

Writing the only part of the email your donors might see: the email subject line Is your inbox filled with holiday sales, year end reminders, and charity appeals? It can be challenging to make your own nonprofit's emails standout! The email subject line. Much like the importance of a postscript in fundraising letters, your email

Mobile Giving 101

Mobile giving is one of the hottest topics in town. That being said, many people have been throwing the term around without fully understanding its practices or implications. It’s more than just texting to give. And that’s precisely why we’ve crafted this essential guide to mobile giving. We’ll explore everything from the definition of mobile

PSA: Check your nonprofit's donation page NOW

Don't let this happen to you! Last night, my wife and I were doing some year-end giving. We went to a nonprofit we love and found this on their donation page: Where there should have been a giving form, there was just a line of code. No way to give online at all. Don't let

2 morning tasks to super charge your nonprofit social media strategies #bbcon

At Blackbaud's Conference for the Philanthropic Community in Austin this week, I got to hear Austin Graff share tips from his experiences with IJM (International Justice Mission) and Honest Tea. He said two things that are super simple and super powerful for making sure your social media really connects with people. How to know what

[Guest Post] 9 Shocking Stats that Should Convince Your Church to Start Using Mobile Giving Today

Today I am pleased to introduce you to Tithe.ly and Dean Sweetman. Many of you know, I've pastored a church for years. We were early adopters of online giving because I knew people should be able to give when they were doing bills at home if they wanted. I wish there had been an app

[Guest Post] Crowdfunding - Not the Hail Mary You Think

Today it's my pleasure to introduce you to Dana Ostomel, the founder of Deposit a Gift.com. Deposit a Gift allows anyone - nonprofits, schools, or individuals - to raise money and even sell tickets to benefit events. I love that Dana's background is in marketing. She's developed solutions for brands like Snapple, Century21, The Home

9 experts weigh in on quite possibly the worst nonprofit mobile friendly advice ever

Just over a week ago, I saw this tweet from a self-proclaimed "social media expert": #Google is requesting all websites are mobile friendly by April. Use #socialmedia instead and avoid the expense of #websiteredesign This is horrible advice. The worst ever. At first, I was embarrassed for this guy. He probably means well. Google is