Are you ready for donors using LinkedIn?

LinkedIn and nonprofit fundraising

In teaching nonprofit social media, I call LinkedIn the “little engine that could.” Started in late 2002, LinkedIn has seen many social media platforms rise and fall. (Anyone remember Friendster or MySpace?) But LinkedIn keeps trucking along. And in my non-scientific experience, it is the preferred social media platform of many executives. They tell me [...]

4 Disney Lessons to Transform Your Donor Retention

Adventure Mickey for Donor Retention post

I’m just finishing up another family trip to Walt Disney World. Every time I’m here, I study the culture, habits, and design of the parks and resorts. I’m fascinated by their attention to detail, their ability to create brand new merchandising opportunities, and their ability to engage guests of all levels. I’ve written about lessons [...]

[Guest Post] 5 Principles to crowdfunding success – a case study

Renee Tougas on running a successful crowdfunding campaign on Kickstarter

Today it’s my distinct pleasure to introduce you to Renee Tougas. I’ve known Renee and her husband Damien for more than a decade. They’re not your typical fundraisers, so when their crowdfunded Kickstarter campaign for $16,000 raised over $19,000, I knew I wanted their story. As a fundraising coach, I’m not advocating nonprofits scrap their [...]

Donor Research: 7 Tools for Creating a Prospect Profile

Donor Research

One of the most enjoyable aspects of major gift fundraising is getting to build relationships with donors. But often nonprofits squander the opportunities given to them by not doing any research. A Word of Caution Before we get started, a word of warning: the goal of research isn’t to snoop. We’re only going to look [...]

Is there a Ron Newell in your donor pool?

Courtesy image of Ron Newell from Fosters Daily Democrat

Did you hear the latest story about an unassuming millionaire? According to Foster’s Daily Democrat, Ron Newell was a quiet truck driver in Dover, NH. He liked kids and animals, especially dogs. Last August, Mr. Newell passed away at the age of 78. Last week, two nonprofits were told that he’d left them $550,000 each. [...]

Fundraising is farming, not Powerball

image for Fundraising is not Powerball

Nonprofits often mistake hiring professionals like fundraising coaches or consultants as buying the winning lottery ticket. No matter what they’ve been told, they think the professional will magically find them funding. Fortunately, that is actually great for nonprofits. Lottery winners typical have awful outcomes. They often live miserable lives. True fundraising is like farming Fundraising [...]

[Question Marc] What are the best donor management systems?

Image of a person with a question mark on a chalkboard

I get lots of questions similar to this all the time: Quick question: Do you have a few favorite donor database software recommendations. Especially for collecting donor giving habits. My answer Here are the ones I hear good things about from clients. I’m most familiar with RaisersEdge but am seriously impressed by Bloomerang. RaisersEdge (You [...]