Since last fall, we’ve been working through the basics of asking people for money with the simple four-step formula: R.E.A.L.

Research,
Engage,
Ask, and
Love ‘em/Like ‘em/Live with their decision.

So far, we’ve looked at RESEARCH and ENGAGE and ASK. I hope these steps seem incredibly simple, common sense.
Asking people for money is not rocket science. Don’t get lost in [...]

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All fall, we’ve been working through the basics of asking people for money with the simple four-step formula: R.E.A.L.

Research,
Engage,
Ask, and
Love ‘em.

I love asking people for money! I hope that outlining a simple process like this will help get other people as fired-up about fundraising as I am!
So far, we’ve looked at RESEARCH and ENGAGE. (You [...]

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I. FUNDRAISING BASICS: Get R.E.A.L.! Peer Reviews & The CPI Index

I. FUNDRAISING BASICS: Get R.E.A.L.! Peer Reviews & The CPI Index
In our last edition, we were discussing some different ways to do the “research” step of the Get R.E.A.L.! Process (Research, Engage, Ask, Live/Like/Love). 
Now, let’s look at two other Research tools: peer reviews and [...]

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I. FUNDRAISING BASICS: Get R.E.A.L.! Research
II. RESOURCE SPOTLIGHT: Blackbaud’s Conference on Philanthropy

I. FUNDRAISING BASICS: Get R.E.A.L.!
I love asking people for money! I like to think of the fundraiser as holding an electrical cord (the donor’s interests) and facing a wall of outlets (various aspects of the fundraiser’s organization). The fundraiser’s job is to get to [...]

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Regular readers of Extreme Fundraising will know that we’ve invested most of the year in exploring how our innate talents and abilities affect the way we ask people for money. I’m encouraged that many of you have experienced “ah-ha” moments as you’ve begun to strategize your work to align better with your hardwiring.
Today we’re starting [...]

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“The Pareto Principle and the Fundraiser”
Greetings and “welcome!” to our new subscribers!
I’m committed to bringing you the coolest (although hopefully not merely “faddish”) ideas that you can immediately put into practice.
We all have lots of competing priorities. In isolation, all of them seem like “top” priorities, don’t they? It reminds me of the studies [...]

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