3 inexpensive tools to make your year-end giving amazing

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In creating an Ask Without Fear! training for the executive directors of the Jewish National Fund of Canada, I was reminded how important September is for the vast number of nonprofits. Even for those like JNF that have religious holidays in the coming weeks, the end of the calendar year can be when a nonprofit’s [...]

Are you ready for donors using LinkedIn?

LinkedIn and nonprofit fundraising

In teaching nonprofit social media, I call LinkedIn the “little engine that could.” Started in late 2002, LinkedIn has seen many social media platforms rise and fall. (Anyone remember Friendster or MySpace?) But LinkedIn keeps trucking along. And in my non-scientific experience, it is the preferred social media platform of many executives. They tell me [...]

Don’t waste time trying to copy the #icebucketchallenge

Don't copycat the #ALSicebucketchallenge

Every week, I send a fundraising coaching email to nonprofit CEOs and Executive Directors. These Kicks are designed to remind them to get out from behind their desk to interact with 5-10 major donors and prospects. I rarely share these Fundraising Kicks with anyone but them. But this week there will be hundreds, possibly thousands, [...]

KindleUnlimited offers a great marketing opportunity for your library!

KindleUnlimited boon for libraries

A few weeks ago, Amazon announced KindleUnlimited. For $10/month, you can read from their list of books, and listen to some of them on Audible. Doesn’t this sound like charging for what libraries already offer? Start where your donors are In my book on raising library support, I talk about the importance of talking the [...]

4 Disney Lessons to Transform Your Donor Retention

Adventure Mickey for Donor Retention post

I’m just finishing up another family trip to Walt Disney World. Every time I’m here, I study the culture, habits, and design of the parks and resorts. I’m fascinated by their attention to detail, their ability to create brand new merchandising opportunities, and their ability to engage guests of all levels. I’ve written about lessons [...]

[Guest Post] 5 Principles to crowdfunding success – a case study

Renee Tougas on running a successful crowdfunding campaign on Kickstarter

Today it’s my distinct pleasure to introduce you to Renee Tougas. I’ve known Renee and her husband Damien for more than a decade. They’re not your typical fundraisers, so when their crowdfunded Kickstarter campaign for $16,000 raised over $19,000, I knew I wanted their story. As a fundraising coach, I’m not advocating nonprofits scrap their [...]

Yet another unassuming donor gives multi-million dollar gift

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Today The Chronicle of Philanthropy reported about Lotta Fields. According to the New York Times, Ms. Fields was an avid reader and a regular donor to the New York Public Library. Her regular gifts were only described as “modest.” But when she died, she left the library $6 million. $6 million! The NYT’s quotes the [...]