The right use of “we” in fundraising

This morning, I read a great post by Terry St. Marie called “The Critical First Step For Great Leadership: The Journey From ‘I’ to ‘We’.” His movement from ego-centricity to inclusiveness is something as critical in fundraising as it is in leadership. Normally “we” is a bad word in fundraising letters. I regularly help my […]

Declare today – Follow Up Friday!

This morning, I was inspired by reading “The Ball is Always in Your Court” on the blog. So I’m declaring today Follow Up Friday. In the post, Tom Suddes says that of the three parts of any ask, the follow up is the most important. I agree. In fact, I start the follow up […]

Is your fundraising letter as effective as this bag of coffee?

I like reading obscure things: prefaces to books, notes on receipts, credits after movies. So it’s no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try. What I read on this coffee bag blew me away Seriously. You can see it for […]

A surprising way to increase planned gifts

I love that we live in a time of actual research of fundraising. We’re finally moving beyond anecdotes to verified research by groups like the Centre for Sustainable Philanthropy. (In the interest of full disclosure: I am on the Advisory Panel for the think tank associated with the Centre.) The newest findings presented this month […]

[Guest Post] The Most Important Story Fundraisers Can Tell – and it’s probably not one you’ve thought about

Today, I’m honored to introduce you to Vanessa Chase. Vanessa is a storytelling training powerhouse. Fundraising Coach blog readers may remember her from last year’s Stewardship Tutoring Hour. I regularly share Vanessa’s tips and blogs in my coaching with clients and I’ll get to share the stage with her again in Seattle at Nonprofit Storytelling […]

Upcoming Nonprofit Leadership Talks & Training

Are you in Orlando, Salt Lake City, Austin, Seattle, or Kansas City? I’ll be coming to each and would love to get together. Most of my work is private, with individual executive directors and their nonprofit teams. But I also love giving leadership and fundraising trainings at conferences. Here are some events I’ll be presenting […]

How To Tell a Powerful Fundraising Story

We’ve all heard that science proves stories are more powerful than statistics. Kendall Haven’s book Story Proof: The Science Behind the Startling Power of Story goes into great detail about hundreds and hundreds of studies. We’ve seen storytelling seminars for nonprofits and read the blog posts extolling the virtues of stories for fundraising. But how […]