You know it’s there, lurking in the shadows of your workload. You try to avoid it, but sooner or later it must be dealt with. Your organization is relying on you to step in and be the hero. Now is the time to take a stand and conquer your fears. It is time to take
Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your goal: getting donors to take action! While it's best to have
It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them. Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and then they ran out.
Fundraising in nonprofits can be an almost thankless task. At the end of each fiscal year, no matter how well you did, you start again at zero. It can feel like funds don't come in as quickly as you or your leaders would like. In fact, it's easy to start thinking that people aren't giving.
I just sent this out to everyone getting weekly #FollowUpFriday email reminders: It's #FollowUpFriday!It's Follow Up Friday! Over on the http://followupfriday.org/ page, D.C. Dreger quoted a John Grisham character calling today "fish Friday." D.C. says, "These are contacts and calls that have been sitting around for a while so, like fish, they are beginning to
I'm honored to find myself on the list of America's Top 25 Fundraising Experts. It's great to be in the company of people like Jerold Panas, Penelope Burk, Tom Ahern, and Simone Joyaux. You can see more about the list at: 2016 America's Top 25 Fundraising Experts