You need Kivi's Nonprofit Marketing Guide

I just finished The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause [amazon affiliate link]. I've had it for a few months now. I kept getting hung up with it because the book is so darned actionable. Kivi knows her stuff. One thing I love about her book is that

Pollyanna Principles Revisited

It's hard to believe it's been two years since my friend and colleague Hildy Gottlieb's book The Pollyanna Principles was released. Her thoughts and ideas keep coming to mind, especially in my role as a board member for various nonprofits. Here are a sampling of what people are saying about the book two years later:

Suggested Reading for Goal Setting

In earlier posts, I gave a brief overview a goal setting process I use. And I warned that nothing about it was original. Here are some of the books that have helped me over the years: Stephen Covey's "The 7 Habits of Highly Effective People" [amazon affiliate link], Roger & Rebecca Merrill's "First Things First"

Book Review: Guerrilla Market for Nonprofits

I'm surprised by how many nonprofit professionals see "marketing" as a bad word, a practice that is somehow beneath them. If that's your attitude, a new book called Guerrilla Marketing for Nonprofits will help you move beyond that and become excellent at communicating your message. This book is packed with useful ideas, detailed strategies, and

Great New Book: The Pollyanna Principles

I have a been enjoying a real treat: Hildy Gottlieb's latest book The Pollyanna Principles. This is a pretty amazing book. But we've come to expect that from Hildy! In The Pollyanna Principles, Hildy moves beyond simply telling how to run a nonprofit. She questions the very assumptions that undergird our current economic reality. And