Perhaps you already have a list of companies that could donate to your organization. If not, we’ll be helping you with that in our December 6 webinar. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of
The end of the year is coming upon us with unrelenting speed. Even if it's not the end of your fiscal year, this is a tremendously important time. And there's just over 2 weeks to go. I tend to focus on soliciting individuals...or rather "inviting people to invest in your cause." 🙂 And with good
I originally wanted to call this fundraising secret: Don't be a jerk—business people often don't have liquid assets. That seems to get the message across more bluntly. I'm amazed at how poorly we treat business owners. Especially sole-proprietors. We approach them in ways we wouldn't dream of approaching our other donors. With entitlement, bordering on
Liz Strauss has a great post on innovation at Brainless Business Bible: Customers want innovation. She says a speaker at a conference emphatically said "Customers want innovation." He even had a powerpoint slide with that on it. But, as she points out, customers are people. Does the statement People want innovation stand up to scrutiny?