Developing a Plan to Approach Companies

Perhaps you already have a list of companies that could donate to your organization. If not, we’ll be helping you with that in our December 6 webinar. Once you have that list, the next step is to determine who the real decision makers are in each company and how you can get in front of

Fundraising Secret #29: Ask businesses

The end of the year is coming upon us with unrelenting speed. Even if it's not the end of your fiscal year, this is a tremendously important time. And there's just over 2 weeks to go. I tend to focus on soliciting individuals...or rather "inviting people to invest in your cause." 🙂 And with good

Fundraising Secret #14: Don't be hard on local businesses

I originally wanted to call this fundraising secret: Don't be a jerk—business people often don't have liquid assets. That seems to get the message across more bluntly. I'm amazed at how poorly we treat business owners. Especially sole-proprietors. We approach them in ways we wouldn't dream of approaching our other donors. With entitlement, bordering on

Fundraising Secret #9: Don't innovate just to innovate

Liz Strauss has a great post on innovation at Brainless Business Bible: Customers want innovation. She says a speaker at a conference emphatically said "Customers want innovation." He even had a powerpoint slide with that on it. But, as she points out, customers are people. Does the statement People want innovation stand up to scrutiny?