Top 13 Readers Favorite Fundraising Coach Posts from 2013

Poolballs with 13 by _ustas on Flickr

Happy New Year! A record number of people came to FundraisingCoach.com for fundraising help in 2013. Here are the the top 2013 posts based on website traffic! They cover everything from social media tips, to strategies on year-end fundraising, to how board members can be effective askers. Top 13 Fundraising Posts Written in 2013 Content [...]

The secret behind year-end fundraising fall appeals

Maibox image from Indiana Public Media for The secrets to year-end fundraising success

Fall is upon us and that means year-end giving is right around the corner. If you haven’t written your year end appeals over the summer, then now is the time to get those done! As a broad generalization, I recommend sending a mailing: now (late Aug/early Sept) in mid-November in mid-December How to write fundraising [...]

Throw statistics out of your fundraising letters!

These are the words that matter to us as fundraisers

A couple weeks ago, I was grounded in Newark, NJ so I got to listen to some NJ radio. One ad for a nonprofit caught my attention and then quickly failed. I blogged about it at Does the phrase "tax deductible" kill donations? And I gave some suggestions on how the ad could've gotten me [...]

Overhead isn't the issue - and it's not a fundraising tool

Overhead is NOT an effective fundraising appeal

Last week, in my weekly email to Fundraising Kick subscribers, I told them to stop talking about what percent of their budget goes to "overhead." I won't go into the entire message I sent, but here's a summary. You need to know the percentage People are talking about the percentage of a nonprofit's budget that [...]

A 2-step fundraising letter audit

Kids forming the words "thank you"

With Thanksgiving sixteen days away here in the USA, it's a great time to do a quick 2-step gratitude check. Pull out your most recent fundraising letter. (You sent one in September, right?) Or your next one. (You have one queued up for late November/early December, right?) With a green Sharpie circle all the times [...]

Want to drive online giving? Send a fundraising letter

Direct mail is more likely to drive online giving!

Studies continue to show that online giving is the fastest growing fundraising channel. But not every nonprofit is experiencing this stellar growth. The best way to grow online donations So what's the best way to grow online donations? A firm called Dunham+Company recently released a study that has counterintuitive results. The study says direct mail [...]

Political junk mail can hurt your fall fundraising letters

Direct mail fundraising with only a reply envelope?

If you're like many nonprofits, you've sent a fall fundraising appeal this month and you plan on sending one towards the end of the year. You might want to reconsider that plan. NPR did a great piece on political direct mail. It's definitely worth listening to, but here are two take-a-ways: It's going to be [...]