The right use of “we” in fundraising

This morning, I read a great post by Terry St. Marie called “The Critical First Step For Great Leadership: The Journey From ‘I’ to ‘We’.” His movement from ego-centricity to inclusiveness is something as critical in fundraising as it is in leadership. Normally “we” is a bad word in fundraising letters. I regularly help my […]

Is your fundraising letter as effective as this bag of coffee?

I like reading obscure things: prefaces to books, notes on receipts, credits after movies. So it’s no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try. What I read on this coffee bag blew me away Seriously. You can see it for […]

Top 13 Readers Favorite Fundraising Coach Posts from 2013

Happy New Year! A record number of people came to for fundraising help in 2013. Here are the the top 2013 posts based on website traffic! They cover everything from social media tips, to strategies on year-end fundraising, to how board members can be effective askers. Top 13 Fundraising Posts Written in 2013 Content […]

The secret behind year-end fundraising fall appeals

Fall is upon us and that means year-end giving is right around the corner. If you haven’t written your year end appeals over the summer, then now is the time to get those done! As a broad generalization, I recommend sending a mailing: now (late Aug/early Sept) in mid-November in mid-December How to write fundraising […]

Throw statistics out of your fundraising letters!

A couple weeks ago, I was grounded in Newark, NJ so I got to listen to some NJ radio. One ad for a nonprofit caught my attention and then quickly failed. I blogged about it at Does the phrase “tax deductible” kill donations? And I gave some suggestions on how the ad could’ve gotten me […]

Overhead isn’t the issue – and it’s not a fundraising tool

Last week, in my weekly email to Fundraising Kick subscribers, I told them to stop talking about what percent of their budget goes to “overhead.” I won’t go into the entire message I sent, but here’s a summary. You need to know the percentage People are talking about the percentage of a nonprofit’s budget that […]

A 2-step fundraising letter audit

With Thanksgiving sixteen days away here in the USA, it’s a great time to do a quick 2-step gratitude check. Pull out your most recent fundraising letter. (You sent one in September, right?) Or your next one. (You have one queued up for late November/early December, right?) With a green Sharpie circle all the times […]