Is cleverness killing your fundraising?

I sent this reminder to my Fundraising Kick subscribers earlier this month. The response was so good, I wanted to share it with you too. Heed the warning! Good morning, Kickers! I need to apologize. I set out to write this email two days ago. But the message was so basic, I decided to wait.

Fundraising Secret #9: Don't innovate just to innovate

Liz Strauss has a great post on innovation at Brainless Business Bible: Customers want innovation. She says a speaker at a conference emphatically said "Customers want innovation." He even had a powerpoint slide with that on it. But, as she points out, customers are people. Does the statement People want innovation stand up to scrutiny?