Bing is surprisingly important for your nonprofit marketing

Bing and Facebook for nonprofit marketing

I'm a huge fan of Google. I've written about Google Calendar, Google Trends, Google+ for nonprofits, and do most of my work in Gmail and Google Drive. So tools like Bing fly under my radar. Don't miss out on Bing Google is still the biggest search engine on the planet. So paying attention to SEO [...]

[Guest Post] 7 tips for sharing stories about your nonprofit work

LJacobwithJuly2013HeadShot-150w

Today I'm pleased to introduce you to Lori Jacobwith. Lori and I have interacted over the last few years and finally got to meet in Minneapolis earlier this year. I've asked her to share her top tips on storytelling. You can check out her step-by-step storytelling system and you can follow her on Twitter @ljacobwith. [...]

Amazon is giving away my book for free today

Cover image of Nonprofit Social Media: A beginner's guide to building donor relationships from your desk

Amazon is promoting my newest book Nonprofit Social Media: A beginner's guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. Just go to http://amzn.to/13jVxup to see if they've set it up for free. This book is not written for techies or geeks. This [...]

[Guest Post] How To Use Google Trends

Headshot of Andy Crestodina on How To Use Google Trends

Today it's my privilege to introduce you to Andy Crestodina. Andy is the Strategic Director of Orbit Media, a web design company in Chicago. The author of the incredibly helpful SEO book Content Chemistry, he's amazing when it comes to helping your website receive exactly the type of traffic you want. I've invited him to [...]

Making it easy to spread your message

Marc Pitman's profile picture tricked out for the #enditmovement

Thanks to our digital age, people can now spread the message of their favorite cause further than ever before. But is your nonprofit helping them? The End It Movement Does It Right! Today, I saw a post about the End It Movement. I was thoroughly impressed. They've created a site that makes it easy for [...]

[Guest Post] Three Ways Nonprofits Can Use Promotional Products Effectively

Elaine Fogel headshot with her guest blog post on how nonprofits can effectively use promotional products

I met Elaine Fogel a few years ago when she organized a conference in DC. I've been impressed with her commitment to nonprofits and her knowledge of promotional items. (I call it schwag.) So I asked her if she'd write a post on how nonprofits can use them effectively. When she's not blogging here, she [...]

New free ebook "npEXPERTS: Online Marketing Insights for Nonprofits"

npExpert: Online Marketing Insights for Nonprofits: npEXPERTS: Online Marketing Insights for Nonprofits: Learn how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online

I'm honored to be one 20 experts included in the ebook: npEXPERTS: Online Marketing Insights for Nonprofits. In this ebook, we share tips, tricks and stories on "how to use nonprofit marketing to connect with supporters, activate your donor base, and raise money online." Even better, the ebook is free for the taking. It proved [...]