Have you ever struggled with the active voice vs. passive voice in your fundraising letters? It's so easy to slip into the passive voice, thinking it sounds more "objective" or "business-like." But active voice is easier to read and is better at accomplishing your goal: getting donors to take action! While it's best to have
Millenials aren't really different. Charities just haven't been paying attention! Charities have gotten used to the WORLD WAR II GENERATION's trust in big social programs. Big programs overcame the Great Depression and overcame Hitler, right? So if "everyone does their part" we'll overcome the next hurdle. But their kids, the SILENT GENERATION started questioning the
Today I'm pleased to introduce you to Lori Jacobwith. Lori and I have interacted over the last few years and finally got to meet in Minneapolis earlier this year. I've asked her to share her top tips on storytelling. You can check out her step-by-step storytelling system and you can follow her on Twitter @ljacobwith.