Storytelling is for fundraising NOT for nonprofit marketing!

Shanon Doolittle on Storytelling at the Gates Foundation

I’m shocked at how people looking for solid fundraising tactics, simply blow off storytelling. It’s as though there is some cosmic organizational chart in the sky that has storytelling is on one side (the “marketing” side) and fundraising is on the other. Divorcing storytelling from fundraising will reduce your fundraising success! Even communicating research needs [...]

Nonprofit Marketing Tips from 19 Experts

Nonprofit Marketing Tips

A while ago, I was invited to be a guest lecturer at Brandeis. As my friend David Mersky was introducing me, I put this question across various social media platforms: RIGHT NOW: Nonprofit people, what marketing tips would you tell a graduate class on philanthropy? I’m guest lecturing at Brandeis right now and would love [...]

Story Conference for Nonprofits: Last day for pre-early bird

Story Conference for Nonprofits

Hollywood expertise for your nonprofit For years, Chris Davenport has creating videos for nonprofits, employing the storytelling techniques he honed in Hollywood. For the first time ever, he’s going to share them! I speak all over the world, and I get to work with many great conferences. But I am really excited about a brand [...]

[Guest Post] 7 tips for sharing stories about your nonprofit work

LJacobwithJuly2013HeadShot-150w

Today I’m pleased to introduce you to Lori Jacobwith. Lori and I have interacted over the last few years and finally got to meet in Minneapolis earlier this year. I’ve asked her to share her top tips on storytelling. You can check out her step-by-step storytelling system and you can follow her on Twitter @ljacobwith. [...]

Are you using “the phrase that pays”?

A woman with money that symbolizes the phrase that pays

A couple weeks ago, I got to lead a storytelling training with presidents of community colleges from around the country and their board chairs. They were a refreshingly lively group! As these board presidents shared, many of them told stories of students who’d attended their institutions and done fabulous things. The stories were powerful because [...]

Bootleg clip from the AMA Nonprofit Marketing Conference

I’ve never been bootlegged before. I’m not even sure that’s the correct phrase! But Elaine Fogel recorded this from my Who’s Telling YOUR Nonprofit’s Story? session at the American Marketing Association’s 2011 Nonprofit Marketing Conference last week in Washington, DC. The wider context for this segment is I’m illustrating how diverse our communication options are [...]

Online fundraising idea for Black Friday & Cyber Monday

I love The Boston Project. They do amazing work and have a long track record of effectiveness. They’re also one of the best I’ve ever seen at telling stories that reinforce their mission. Readers of my blog know that I’m a fan of good nonprofit storytelling! Today I woke up to find this fundraising email [...]