Are you using “the phrase that pays”?

A woman with money that symbolizes the phrase that pays

A couple weeks ago, I got to lead a storytelling training with presidents of community colleges from around the country and their board chairs. They were a refreshingly lively group! As these board presidents shared, many of them told stories of students who’d attended their institutions and done fabulous things. The stories were powerful because [...]

Bootleg clip from the AMA Nonprofit Marketing Conference

I’ve never been bootlegged before. I’m not even sure that’s the correct phrase! But Elaine Fogel recorded this from my Who’s Telling YOUR Nonprofit’s Story? session at the American Marketing Association’s 2011 Nonprofit Marketing Conference last week in Washington, DC. The wider context for this segment is I’m illustrating how diverse our communication options are [...]

Online fundraising idea for Black Friday & Cyber Monday

I love The Boston Project. They do amazing work and have a long track record of effectiveness. They’re also one of the best I’ve ever seen at telling stories that reinforce their mission. Readers of my blog know that I’m a fan of good nonprofit storytelling! Today I woke up to find this fundraising email [...]