4 Tips for Successful Online Fundraising this December

Fundraising on the Web: it's not just a birthday wish

Are you looking at the next 3 weeks as time wasted for fundraising? Are excuses like “Everyone is going to a holiday party” and “No one will want to hear from me” filling your mind and mouth? Stop it. A recent seven year analysis of online giving conducted by Network for Good indicates that over [...]

Want to drive online giving? Send a fundraising letter

Direct mail is more likely to drive online giving!

Studies continue to show that online giving is the fastest growing fundraising channel. But not every nonprofit is experiencing this stellar growth. The best way to grow online donations So what’s the best way to grow online donations? A firm called Dunham+Company recently released a study that has counterintuitive results. The study says direct mail [...]

Fundraising Secret #23: Test your own system

On a whim, I decided to go through the process of buying my own Ask Without Fear! fundraising ebook from a new listing I’d posted on Craigslist. Oy. What an experience. First, I found out I couldn’t buy my own book from the seller’s PayPal or GoogleCheckout account. The system didn’t like that. Then when [...]

Question Marc: Is online pledging a good option?

Here’s a question that appeared on LinkedIn.com: Question: If donors that have the option to give online would it be a good idea to give them the ability make online pledges? Here’s My Answer: If you’re asking as a nonprofit looking at implementing a system, my answer in a word is NO! I’ve worked with [...]