Is your nonprofit ready for #GivingTuesday?

GIvingTuesday2013-blackfridaycybermonday

Giving Tuesday is right around the corner. Does your nonprofit have a plan? What is #GivingTuesday? Here in the United States, the Friday after Thanksgiving has become known as "Black Friday"-- it's the day many retailers sell so much that they end the year "in the black." A few years back, online retailers decided to [...]

Facebook promotions just got easier for nonprofits!

Screenshot of FB blog -Facebook Promotions just got easier for nonprofits

Like to be entered Facebook promotions used to be a weird thing. Nonprofits did them but technically, they risked Facebook deleting their page. Facebooks changes its terms again. This time for the good! Now according to Facebook's blog you can run those promotions without fear! You're now able to use likes and comments as votes [...]

Amazon is giving away my book for free today

Cover image of Nonprofit Social Media: A beginner's guide to building donor relationships from your desk

Amazon is promoting my newest book Nonprofit Social Media: A beginner's guide to building donor relationships from your desk. On Thursday, July 18, Amazon is giving the Kindle version away for free. Just go to http://amzn.to/13jVxup to see if they've set it up for free. This book is not written for techies or geeks. This [...]

Content calendar templates for social media

Calendar image for a post on Templates for Social Media Content Calendaring

Earlier this week, I wrote on how to jumpstart your year end giving. In it, I mentioned scheduling your social media updates to complement your fundraising letters. Keeping up with your own blog as well as Twitter, Facebook, Google+, and LinkedIn can be daunting. Never mind trying to add Pinterest, Instagram, Tumblr, and others that [...]

21 Social Media Tips for Nonprofits from Top Experts

21 Social Media Tips for Nonprofits from Top Experts

I love nonprofits. And I love social media. But nonprofits don't always "get" social media. While there are few truly firm rules about using Facebook, Twitter, LinkedIn, Google+, or any of the other myriad of platforms out there, there are some things that bug donors. So I emailed some of the top authors and social [...]

Shame on UNICEF for attacking "slacktivism"

UNICEF Ad Against Slacktivists

The Chronicle of Philanthropy just posted a note about an article in The Atlantic called "UNICEF Tells Slacktivists: Give Money, Not Facebook Likes." This really bothers me. How dare we as NGOs or nonprofits command people in how to support us. How dare we berate them for "only" helping their friends know we exist by [...]

Did Charities Sleep Through The Great Super Bowl Blackout?

image proving PBS was a nonprofit that didn't sleep through the Great Super Bowl Blackout

Last night the power went out at the Super Bowl for 33 minutes and 55 seconds. And brands had a field day using Twitter to add humor and garner brand recognition. CNET reports that during the blackout, Twitter activity was around 231,500 tweets per minute! Tamsen Webster of Allen & Gerritsen and Georgy Cohen of [...]