It was the midst of the Great Recession, and about one in ten people across the U.S. were out of work. Amadou was one of them. Unemployment benefits helped his family, for a while. But he had worked for a low wage, and his benefits were only a fraction of that—and then they ran out.
I like reading obscure things: prefaces to books, notes on receipts, credits after movies. So it's no surprise that I read the marketing message on the new bag of East African coffee my wife bought for us to try. What I read on this coffee bag blew me away Seriously. You can see it for
[Guest Post] The Most Important Story Fundraisers Can Tell - and it’s probably not one you’ve thought about
Today, I'm honored to introduce you to Vanessa Chase. Vanessa is a storytelling training powerhouse. Fundraising Coach blog readers may remember her from last year's Stewardship Tutoring Hour. I regularly share Vanessa's tips and blogs in my coaching with clients and I'll get to share the stage with her again in Seattle at Nonprofit Storytelling
We've all heard that science proves stories are more powerful than statistics. Kendall Haven's book Story Proof: The Science Behind the Startling Power of Story goes into great detail about hundreds and hundreds of studies. We've seen storytelling seminars for nonprofits and read the blog posts extolling the virtues of stories for fundraising. But how
I'm thrilled to introduce you to Diane H. Leonard, GPC. Diane is an accomplished grant professional who's been providing provided grant counsel to nonprofit organizations of all sizes for over a decade. Since starting her firm - DH Leonard Consulting & Grant Writing Services, LLC - in 2006, she has secured more than $32 million
I'm shocked at how people looking for solid fundraising tactics, simply blow off storytelling. It's as though there is some cosmic organizational chart in the sky that has storytelling is on one side (the "marketing" side) and fundraising is on the other. Divorcing storytelling from fundraising will reduce your fundraising success! Even communicating research needs
We fundraisers are a fascinating group of talented individuals. But this year, I'm seeing many of us talk ourselves out of asking for money, even when the donors have told us they'll give! I guess it should make sense: successful fundraisers need to be good storytellers. But as they say, your greatest strength can become