A warning about fall fundraising appeals

  Fall fundraising is hard enough. But listening to NPR's All Things Considered on my ride home this evening, I remembered how much more challenging political mailing will make your fundraising this fall. So I pulled to the side of the rode to record this reminder. How are you re-engineering your fall fundraising letters? What

3 inexpensive tools to make your year-end giving amazing

In creating an Ask Without Fear! training for the executive directors of the Jewish National Fund of Canada, I was reminded how important September is for the vast number of nonprofits. Even for those like JNF that have religious holidays in the coming weeks, the end of the calendar year can be when a nonprofit's

The secret behind year-end fundraising fall appeals

Fall is upon us and that means year-end giving is right around the corner. If you haven’t written your year end appeals over the summer, then now is the time to get those done! As a broad generalization, I recommend sending a mailing: now (late Aug/early Sept) in mid-November in mid-December How to write fundraising

3 ways to jumpstart year end giving by planning your fall fundraising now

Nonprofits are making a big mistake when reading studies that show that over 50% of charitable giving happens in December. They are putting off their year end appeals until December! Did you notice that last December? My inbox was flooded with nonprofit emails begging me to give. This is foolish because it's confusing when donors

4 Tips for Successful Online Fundraising this December

Are you looking at the next 3 weeks as time wasted for fundraising? Are excuses like "Everyone is going to a holiday party" and "No one will want to hear from me" filling your mind and mouth? Stop it. A recent seven year analysis of online giving conducted by Network for Good indicates that over

Dialing for dollars (directions & fundraising script)

For many of us, June is the end of the fiscal year. Most donors could care less. But that doesn't mean we can slack off! A deadline is a great motivator. So even if it is a deadline that makes no sense to donors (donors think in terms of the tax year), it can still

3 tips for fundraising in the last week of the year

People love deadlines This week is a huge week for giving! Christmas is over but there are still a few days before the end of the tax year. People are motivated by deadlines. And the end of the calendar year is a powerful deadline. Use it to your advantage. Make the most of this week