Nonprofits are making a big mistake when reading studies that show that over 50% of charitable giving happens in December. They are putting off their year end appeals until December! Did you notice that last December? My inbox was flooded with nonprofit emails begging me to give. This is foolish because it’s confusing when donors [...]
Are you looking at the next 3 weeks as time wasted for fundraising? Are excuses like “Everyone is going to a holiday party” and “No one will want to hear from me” filling your mind and mouth? Stop it. A recent seven year analysis of online giving conducted by Network for Good indicates that over [...]
For many of us, June is the end of the fiscal year. Most donors could care less. But that doesn’t mean we can slack off! A deadline is a great motivator. So even if it is a deadline that makes no sense to donors (donors think in terms of the tax year), it can still [...]
People love deadlines This week is a huge week for giving! Christmas is over but there are still a few days before the end of the tax year. People are motivated by deadlines. And the end of the calendar year is a powerful deadline. Use it to your advantage. Make the most of this week [...]
For many of us, June is the end of the fiscal year. There is still time to make sure you finish this year strong. Here are my three suggestions: Revisit your no’s Last year a friend told me about a campaign she was working on. Since I was familiar with her community, I mentioned some [...]
All month, I’ve been seeing some odd email subjects trying to get me to give. Would you open any of these? An Appeal From [Nonprofit] CEO [Name] It’s Not Too Late for Your 2010 Tax Deduction: Support [nonprofit] Today Since we are at year-end, could you re-visit your charitable giving? I’m not a fan of [...]
Many people will be taking this week to relax, at least mentally. Especially in countries that celebrate Christmas. But as I just reminded the members of 501 Mission Place, those of us in fundraising can’t afford to rest yet. I mentioned in an earlier post on thanking donors, studies show that one fifth of all [...]
