I’m attending the last day of BBCON – Blackbaud’s Conference for the Philanthropic Community and just got to here an amazing 15-minute session by Brady Josephson.

He outlined the four questions you need to answer when setting up your monthly giving program. Here they are, with a short explanation.

The 4 Questions to Answer for Monthly Giving Program

1. Why should they do it?

   Tell stories

2. How much does it cost?

   Reduces stress to know amounts

3. What do they get?

   Not stuff, but story

4. How can you delight?

   Insider things, not perks – just to surprise

More on Monthly Giving

For more, click on the image and you’ll see the tips he puts under each point. And he wrote a great blog post 3 Key Questions Good Monthly Giving Programs Answer.