Video Time: 34:04
Now that we have some basics under our belt, we’ll look at the messages we should be communicating to donors, when in the solicitation cycle we should be sharing them, and who we can share them most effectively. Fundraising works better when we don’t confuse our donors!
Class #2 Homework
FR101 Communications and Event Focus Worksheet
As we discussed in class, each communication and event should only have one purpose – cultivation, solicitation, or stewardship. This worksheet will help you compile all the events and mailings your nonprofit does and identify which purpose it’s communicating.
FR101 Fundraising Letter We/You Exercise
For this assignment, grab two different colored pens and your nonprofit’s latest fundraising letter. Circle the we’s and our’s in one color; the you’s and your’s in another. Is this letter more about your organization than the donor? If it is, how can you fix it?
In case you can’t get access to your own, this PDF includes to examples from Marc’s previous work as a hospital philanthropy officer.