The tools, tactics, and strategy for setting the foundation of your fundraising: researching your project AND researching your prospect.

Researching Your Project

Anyone can raise any amount of money, but not until they know how much they need to raise. This section has the tools and help that will get you ready to ask and know what levels of asks to make!

An interview with donor database creator Jay Love

Any nonprofit serious about fundraising will need some sort of donor database. This technology makes it easier to do all steps of fundraising: researching, engaging, asking, and loving. So back in 2009, Marc interviewed Jay Love about his interest in philanthropy and his work. Jay has successfully created three donor database companies including eTapestry and, more recently, Bloomerang.

Chapter 1 Get R.E.A.L.: Research

Here is the first chapter from the book Ask Without Fear!

Researching Your Prospects

Fundraising is all about finding the right fit with your cause and the interests of the donor prospect. Here are the ways you go about that. Even directions on how to pull it into a donor profile.
Fundraising and Online Tools

Sample: Ways to Give Templates for Your Website

This sections contains PDFs of the actual text and forms used on a nonprofit's website

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