Looking for some good quality, inexpensive thank-you cards online, I Googled “Thank You cards.” I was pleasantly surprised to find a link to a fantastic article on how to write a thank you note.
The key points made be the author Leslie Harpold (with my own comments) are:
- Greet the Giver – We all love our name. And our name isn’t “Dear Friend” or “Dear Supporter”!
- Express Your Gratitude – You are saying “thanks” after all! “Thank you” are great words to use right from the start.
- Discuss Use – I think this is the one we most often forget. In fundraising thank you notes, it’s important to share tangible things their donation did. But don’t say, “You fed six kids.” Try to say, “Your donation is helping things like: …” then list a few things the nonprofit is doing.
- Mention the Past, Allude to the Future – Let’s them know you remember their support and that you’re moving forward
- Grace – According to the rule of thumb, you’re supposed to say “thanks” seven times between asks. Why not get it in a few now?
- Regards – People give to people so let them know you’re a person!
It’s amazing how easy it is to miss one of these. Or to fall into the “I’m just writing to say…” verbosity trap. In fact starting with “I” or “We” is a bad idea. Make this about the donor and her generosity, not about you.
Harpold includes much better explanations under each point. Read them and your fundraising thank you notes and letters will surely improve.
The entire how to write thank you notes is here.
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