Seth Godin is always on the cutting edge of things. He’s done it again with squidwho.com.

Who needs a “Who’s Who” in print when you’ve got the internet.

But it feels weird setting up a page for myself. So in the spirit of Jackie Huba and Ben McConnell, I’ll give away a free copy of my new book to the person that sets one up for me. (Not a gag one)

Just let me know. And I’ll take care of the book.