What do you offer?

What do you offer?

Listen to a direct mail specialist like Tom Ahern or Steven Screen talk about fundraising for any length of time and you'll hear them constantly talking about "offers."You need clear offers.Test various offers.What is your offer?This can confuse the rest of us. Many...
Are you able to sharpen your saw?

Are you able to sharpen your saw?

I've been talking to a lot of amazing nonprofit leaders and staff. Our sector is full of some of the most dedicated people!But dedication seems to go only so far, doesn't it? With all the hard work, doesn't it just feel like there's more to do? In our latest nonprofit...

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