How many sentences of this introduction will you read? How long can this paragraph hold your attention? According to Treetop Therapy’s attention statistics, the human attention span is eight seconds, dropping by 25% over the past few years. Between volunteer...
A few weeks ago, I heard that 65% – 70% of sales happen during the follow up phase. 65% – 70%! The person sharing this information said that most business owners get stuck chasing the “cream,” just looking for the three people out of ten who are easy to...
I talk with a lot of nonprofit leaders who get really, really nervous about the wording of their fundraising ask. While I love the intentionality they show in wanting the right words, their fretting reminds me of power ties in the 80’s. Do you remember those? In...
The latest GivingUSA numbers are out. And the numbers aren’t pretty. Yes, the USA recorded over $499 billion was given from non-government sources last year. But the trend of fewer individuals giving accelerated. Individuals gave a 64% of the total – still...
Successful fundraising is built with human relationships. It’s not a mechanical process that you can “turn on” when you need it. I find it’s better to build a habit of consistent communication with donors and prospect rather than trying to...
