Many of you have heard me extol the virtues of SOFII in the past.

SOFII stands for

• “The Showcase
• of
• Fundraising
• Innovation and
• Inspiration.”

And what a showcase it is! For the low cost of free, you can view articles from the greatest fundraisers from around the globe. These men and women challenge your thinking, inspire your activities, and help teach best practices.

Better still, you get to see actual fundraising examples from charities around the world. Descriptions would be enough, but SOFII provides the actual images. Ready for you whenever you need it, wherever you are in the world.

How do they do this? From the generosity of those who’ve appreciated this resource!

But now, they need our help. Whether or not you’ve used this resource, you can help them reach even more fundraisers. From now until Thursday, a foundation in the UK is organizing the Big Give–they are doubling gifts to charities!

You can read more at the SOFII donation page.

Here’s the trick: The Big Give UK doesn’t have unlimited funds. So they are only giving a certain amount a day.

To further add to the drama, giving starts at 10 a.m. in the UK. That’s 5 a.m. EST. That’s early!

I meant to give at 5 a.m. this morning. But I missed it. So I’m using White Lion’s donation form when I’m done this post!

So on the SOFII Donation page, there’s an option for us to make a gift through White Lion Press.

Don’t worry. It’s legit.

White Lion is run by fundraising guru Ken Burnett, the creative genius behind SOFII. He lives in France so is up at the right time for the matching gifts.

Will you help SOFII take advantage of these matching funds?

For more information, be sure to visit the SOFII donation page.

Please, hurry. This special offer is over Thursday shortly after 5 a.m. EST!

Of course, you can still give to SOFII after Thursday. It’s worth it!