I’m in the l-o-n-g and slow process of writing a very practical guide on asking for money. And I could use your help.
My goal is to focus almost exclusively on how to make a face-to-face major gift soliciation. And to keep the book small enough for board members to feel they could read it in a plane flight.
I’m playing with the title but think it might be something like “The R.E.A.L. Simple Guide to Asking for Money.” (R.E.A.L. is the acronym I use to teach fundraising: Research, Engage, Ask, Live/Like/Love).
If you were to spend money on such a book, what are the one or two most important things you would want the book to deal with?
Thank you so much!!
PS Feel free to post a comment here or email me at firstname.lastname@example.org.